Megan Howe, the Chief Sales Officer at Oversight, discusses the importance of getting marketing more involved in sales. She emphasizes aligning sales and marketing efforts ...

Stu Perlmeter, founder of 1st Resource, with Practice Lead Janet Flesch and Interview Analyst and Expert Kelly Eisner, discuss the benefits of a qualitative approach ...

Megan Howe, the Chief Sales Officer at Oversight, discusses the importance of getting marketing more involved in sales. She emphasizes aligning sales and marketing efforts ...

In this 4:34 summary video with Barbie Mattie, former VP Principal Analyst at Forrester and current advisor at Iron Horse, she explains why account-centric content ...

Barbie Mattie, former VP Principal Analyst at Forrester and current advisor at Iron Horse, discusses the findings of her recent report on B2B investments in ...

In this 4:44 video, Mark Stouse, former CMO and now CEO of Proof Analytics, discusses the time lag problem in B2B marketing and its challenges ...

Mark Stouse is the former CMO of a large enterprise organization and the current CEO of Proof Analytics, a software analytics company. Mark discusses the ...

In this 4:11 video with James Krouse, he offers valuable insights and challenging assumptions to engage in meaningful conversations as thought leaders who can shape ...

James Krouse, CMO of Eastridge Staffing Solutions, emphasizes shifting B2B marketing from product focus to educating and supporting buyers. He demonstrates how his company has ...

In this 4:34 video with Eric Steele, he explains how the future of the B2B revenue engine lies in total alignment and brand equity. As ...

Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total ...

In this 4:48 video, Jonathan Symonds advocates for thought leadership that educates and challenges norms, shifts B2B buyers’ perspectives, reframes the conversation, and stands out ...

Jonathan Symonds, a 2x CMO with seven years of experience in the C-Suite, discusses the importance of adapting to the B2B self-serve buying trend. He ...

In this 1:50 video with Anuj Kumar, he discusses a key insight from a recent podcast interview with Jamie Gier, a 3x B2B CMO, who ...

In this 4:05 video with Anuj Kumar, he rates content as a 10 out of 10 (vital) for sales, emphasizing what customers really care about ...

Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value-based selling, and the crucial ...

In this 4:18 video with Anuj Kumar, he explains disruptive sales as a paradigm shift in sales. "It's more about why wouldn't you, not why ...

In this 4:36 video summary of the podcast interview, Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, discuss the common issue of ...

In this 4:01 video summary of the podcast interview, Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire discuss the importance of ...

In this 3:39 video summary of the podcast interview with Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire, they discuss their ...

Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, ...