Blog

Unlocking the Business Value of AI Personalization

Episode #349: Alysha McCree, Head of Marketing at FPT Americas, explains why simply claiming AI leadership no longer sets a company apart. She shares how ...

(2:19 Q&A Video) “Improve AI Learning With Prompts, Documentation, and Practice”

In this 2:19 video, Alysha McCree shares how her team learns to use AI through ongoing experimentation and peer teaching. They build documentation and prompt ...

Category Leadership: Setting the Foundations of Success

Episode #348: David Carrel, Global Chief Marketing Officer at Thomson Reuters, explains how category leadership goes beyond thought leadership to shape how a market thinks. ...

Part Seventeen: The Revenue Logic of Customer Obsession

Episode #347: Melanie Zmetek Naconecy de Souza, Chief Marketing Officer at AERTEC, explains why customer obsession begins with clarity. She shares how purpose, shared customer ...

(1:54 Q&A Video) “Customer Understanding Is a Core Business Discipline”

In this 1:54 video, Melanie Zmetek Naconecy de Souza explains why B2B customer understanding must begin with people. She shares how buyers bring priorities, challenges, ...

The Growth Asset Most Companies Barely Use

Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She ...

The Growth Pivot: Stop Building for Yesterday’s Customer

Episode #345: Charlie Harris, Chief Marketing Officer at Connective3, explains why past success cannot define a company’s next growth strategy. She shares how direct conversations ...

(5:37 Q&A Video) “Valuable Peer Conversations Create Trust Before the Pitch”

In this 5:37 video, Charlie Harris explains why executives shouldn't measure conversations only by immediate sales results. Open discussions give leaders a rare view of ...

Part Sixteen: The Revenue Logic of Customer Obsession

Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a ...

Part Fifteen: The Revenue Logic of Customer Obsession

Episode #343: Tim Farrel, Chief Sales Officer at Soleo, explains why customer obsession is the operating logic behind sustainable revenue growth. He shares how companies ...

(2:41 Q&A Video) “Replace Sales Heroics With Repeatable Revenue Systems”

In this 2:41 video, Tim Farrel explains why individual wins can create the illusion of scalable growth. He outlines the risk of relying on founders, ...

Why Long-Term Growth Requires More Than Demand

Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can ...

(3:04 Q&A Video) “Build Future Demand Beyond This Quarter’s B2B Pipeline”

In this 3:04 video, Jan Willem Doornbos explains why quarterly pressure can lead teams to overfocus on active buyers. Only around 5% of the market ...

The Great Sales and Marketing Turnaround Story

Episode #341: Amy Martin, Chief Marketing Officer at TRG, explains why strong sales and marketing alignment cannot be created through shared dashboards alone. She shares ...

(5:29 Q&A Video) “Marketing Finds Growth Where Customer Reality Meets Sales Reality”

In this 5:29 video, Amy Martin explains why marketing must understand both customer expectations and the operational realities facing sales teams. She shares how this ...

The Modern CMO: From Chief Marketing Officer to Chief Growth Architect

Episode #340: James Nester, Chief Marketing Officer and Senior Director of Client Advocacy at MCNC, explains why the modern CMO must become a chief growth ...

Part Fourteen: The Revenue Logic of Customer Obsession

Episode #339: Michael Gumiela, Chief Revenue Officer at Rabine, explains why customer obsession is a revenue strategy, not simply a service mindset. He shares how ...

(4:01 Q&A Video) “Build Revenue Teams for Expansion and New Logos”

In this 4:01 video, Michael Gumiela explains why one sales role cannot effectively manage expansion and new-business growth at the same time. He shares Rabine’s ...

The ABM Maturity Scale: Why Most Teams Aren’t Ready

Episode #338: Vlad Berson, Chief Marketing Officer at SOLVE, explains why ABM is an enterprise-wide go-to-market motion, not a marketing program. He outlines the alignment, ...

(3:12 Q&A Video) “ABM Delivers Bigger Returns When Teams Over-Invest Wisely”

In this 3:12 video, Vlad Berson explains that ABM creates the opportunity for bigger returns but demands greater investment in people. He also identifies segmentation, ...

The Right Go-to-Market Tension Is a Growth Advantage

Episode #337: Maxime Guirauton, Vice President, Global Head of Marketing and Sales Development at Visa Direct, explains why growth extends beyond the initial sale. He ...