(4:05 Summary Video) A CRO's POV: The Crucial Role of Content in B2B Business Success

(4:05 Summary Video) A CRO’s POV: The Crucial Role of Content in B2B Business Success

In this video with Anuj Kumar, he rates content as a 10 out of 10 (vital) for sales, emphasizing what customers really care about is the value a company’s content provides. “It’s all about the content. Even the who behind the content you can arrive at later. It’s all about what you’re emotionally attached to.” – Anuj Kumar, CRO

Content Marketing Is Complicated. For B2B sales, we simplify your path to being recognized as industry experts with the highest sales closing rates. As B2B founders, we know how to create content that positions your business as an authority, makes the case for your technology, confronts rational/emotional hurdles, and elevates your salespeople to trusted advisors—your competitive advantage in an ABM sales world. OUR PROMISE is to make your reputation a powerful and effective addition to your company’s core competencies.

In the podcast interview with CRO Anuj Kumar, the importance of content in driving business growth and success is discussed and rated for importance to the overall growth and success of a B2B company. Anuj addresses the shift towards self-service buying in B2B and the need for content to engage and educate buyers early in their decision-making process. He stresses that content plays a vital role in creating an emotional connection to a brand and influencing the 85% of the buyer’s journey that they do before contacting anyone in the company. He also emphasizes the role of content in the last 15% of the buyer’s journey with a salesperson. Anuj contends that it is heavily influenced by content, demonstrating the company’s commitment to delivering value and support rather than just focusing on the numbers and facts.

To learn more, watch the 4:18 video below.

To catch the full interview with Anuj Kumar on “A CRO’s POV on Embracing Disruptive Sales Strategies,” CLICK HERE.

Next Steps

In this summary video, Anuj explains how it’s “all about content.” To make a real shift in your company’s content success earlier in the buyer’s journey, don’t miss the opportunity to CLICK HERE and schedule a 20-minute strategy session with Steve MacDonald, founder of ConstentStrategies.io.

Steven MacDonald

Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies. Follow Steve on LinkedIn.