Blog

How to Become a Successful AI-Native Company

Episode #325: Nick Malone, Chief Revenue Officer at XTM, explains what separates successful AI-native companies from organizations simply adopting new tools. He explores value-led AI, ...

(2:12 Q&A Video) “Build an AI-Native Culture That Accelerates Business Performance”

In this 2:12 video, Nick Malone explains why becoming AI-native begins with a culture willing to enter uncharted territory and experiment. He describes how executive ...

The Biggest B2B Growth Problem Isn’t Your Pipeline

Episode #324: Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can ...

(4:11 Q&A Video) “Expand Marketing’s Role From Promotion to Holistic Business Growth”

In this 4:11 video, Katie Strout explains why marketing's role is expanding beyond traditional functional boundaries. She describes customer obsession, market insight, and holistic business ...

Part Seven: The Revenue Logic of Customer Obsession

Episode #323: Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer ...

(3:35 Q&A Video) “Customer Voice Becomes Your Strongest Growth Differentiator”

In this 3:35 video, Alison Richmond explains why customer insight must be shared across the business. She connects strong marketing to long-running customer relationships and ...

Part Six: The Revenue Logic of Customer Obsession

Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ...

(2:04 Q&A Video) “Building Customer Obsession Through Influencer-Led Communities”

In this 2:04 video, Cristy Garcia explains why customer obsession requires more than completing a transaction. Influencers can create communities where customers develop stronger connections, ...

(5:01 Q&A Video) “Customer Feedback Keeps Brands Focused Amid Competitive Noise”

In this 5:01 video, Cynthia Gumbert explains how continuous customer input improves marketing, sales, product decisions, and brand trust. She shows why listening helps companies ...

Reinventing Legacy Companies in an AI-First World

Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, ...

The New Growth Code: Why Judgment Is the New Competitive Advantage

Episode #320: Robert Nicklin, Chief Growth Officer at Compass Group Canada, explains why judgment is becoming a defining competitive advantage. He explores how behavior, adaptability, ...

(2:42 Q&A Video) “Turning Organizational Trust Into Faster Execution and Scalable Growth”

In this 2:42 video, Robert Nicklin explains why trust accelerates execution across teams and customer relationships. Trust grows when people consistently deliver on commitments, add ...

Why Soft B2B Advantages Are Reshaping B2B Growth

Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive ...

(3:49 Q&A Video) “Predict Customer Needs Before Competitors Recognize Them”

In this 3:49 video, Rebecca Welsher Kaplan explains why customer obsession must guide technology innovation instead of following it. She shares how listening for recurring ...

Part Five: The Revenue Logic of Customer Obsession

Episode #318: Eliana Angelova, Global Chief Revenue Officer at iSON Xperiences, explains why customer obsession has become the defining growth strategy in the AI era. ...

(5:23 Q&A Video) “Every Touchpoint Builds Stronger Customer Trust and Revenue”

In this 5:23 video, Eliana Angelova explains why today's customer journey is far more complex than it was just a few years ago. She shares ...

Sales and Marketing Alignment Starts Long Before Revenue

Episode #317: John Lamb, Chief Marketing Officer at Elo Touch Solutions, explains why sales and marketing alignment begins long before revenue is generated. He shares ...

The Three-Tiered B2B Strategy to Double Revenue

Episode #316: Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He ...

Part Four: The Revenue Logic of Customer Obsession

Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, ...

(5:56 Q&A Video) “Cross-Functional Alignment Strengthens Success and Growth”

In this 5:56 video, Gregory Banning discusses why internal alignment is one of the greatest challenges to creating sustainable growth. He shares an example in ...

Part Three: The Revenue Logic of Customer Obsession

Episode #314: GTM Leader Lauren Shleifer Goldstein explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, ...