The C-Suite Sales & Marketing Perspectives Podcast
A Global Podcast for B2B Leaders Driving Long-Term Growth in an Account-Based World
Latest Episode
/
Recent Episodes
Why Long-Term Growth Requires More Than Demand
Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future buyers and create distinctive marketing before demand becomes visible.
Listen →
The Great Sales and Marketing Turnaround Story
Episode #341: Amy Martin, Chief Marketing Officer at TRG, explains why strong sales and marketing alignment cannot be created through shared dashboards alone. She shares how daily relationships, honest discussion, customer understanding, and shared accountability make collaboration real. Her approach positions marketing as an active partner in every important commercial conversation.
Listen →
The Modern CMO: From Chief Marketing Officer to Chief Growth Architect
Episode #340: James Nester, Chief Marketing Officer and Senior Director of Client Advocacy at MCNC, explains why the modern CMO must become a chief growth architect. He shares how deep customer understanding can connect marketing, sales, product, and customer success around shared business outcomes. The conversation explores why customer empathy, trust, and internal alignment are becoming essential competitive advantages. James also outlines how customer intelligence can turn a fragmented organization into a unified revenue engine.
Listen →
About the Podcast
Welcome to the C-Suite Sales & Marketing Perspectives podcast, where global B2B C-suite executives share how they are navigating the customer, market, and organizational shifts shaping sustainable growth. Hosted by Steve MacDonald, each episode brings candid, peer-level perspectives from CEOs, CMOs, CGOs, and CROs on earning buyer trust, evolving ABM strategies, aligning go-to-market teams, and deciding where AI can strengthen the work. Together, these conversations create a living body of executive intelligence—grounded in what leaders are seeing, deciding, and doing now.
Meet the Host
Steve MacDonald
Steve MacDonald is the founder and CEO of Content Strategies and architect of Customer-Obsession-as-a-Service program. He brings more than 25 years of B2B SaaS leadership experience as a MarTech CEO, CMO, and strategist—and insights from interviewing 350+ B2B C-suite executives about the realities shaping sustainable growth.
Be Our Guest?
Our Mission
The C-Suite Sales & Marketing Perspectives podcast captures how B2B executives are navigating one of the fastest periods of change in go-to-market strategy.
Buyer behavior, ABM, AI, and LLM-enabled ways of working are evolving at once. Each episode explores what leaders are reassessing, building, testing, and learning as they design new paths to growth and innovation.
This is a living record of GTM leadership in motion—candid, current, and grounded in the decisions executives are making now.
WHY THE PLAYBOOK KEEPS CHANGING
Market conditions, buying groups, technology, and operating models are moving simultaneously. The fundamentals remain important; how leaders apply them continues to evolve.
Our guests examine:
• How AI and LLMs are reshaping insight, strategy, and execution
• How ABM is adapting to more complex buying journeys
• How customer and market intelligence inform executive decisions
• How leaders balance speed, quality, governance, and risk
• How specialized teams bring their expertise together
• Where human judgment matters most
No static playbook can capture a market in motion. The value comes from understanding how experienced leaders interpret change and decide what to do next.
Reflections from Leaders
Every conversation explores the questions executives are working through now:
What changed?
What deserves a fresh approach?
Where is AI creating meaningful leverage?
What still requires human judgment?
Which new capabilities are becoming essential?
How does experimentation become repeatable practice?
Every guest brings a different vantage point. Together, their perspectives reveal emerging patterns across modern B2B growth, leadership, and innovation.
For Our Guests
The podcast gives B2B executives room to share a perspective that can help peers navigating similar decisions.
Conversations are candid, strategic, and grounded in lived experience. We explore what leaders are seeing now, how they are responding, and what they believe comes next.
As AI, markets, and go-to-market strategies continue to evolve, each guest adds an important voice to the ongoing executive conversation.