The C-Suite Marketing Perspectives Podcast
With host Steve MacDonald
Latest Episode
/
RSS Feed
Recent Episodes
Unlocking Revenue Opportunities Through Win-Loss Analysis
Stu Perlmeter, founder of 1st Resource, with Practice Lead Janet Flesch and Interview Analyst and Expert Kelly Eisner, discuss the benefits of a qualitative approach to win-loss analysis and how it can provide deep insights into the buyer journey, decision process, and competitive landscape. They share how win-loss analysis has helped companies uncover pricing issues, streamline their sales process, inform product development, and improve marketing messaging.
Listen →CSO POV: How To Get Marketing More Involved in Sales
Megan Howe, the Chief Sales Officer at Oversight and an expert in branding and demand generation, delves into the relationship between marketing and sales, highlighting the significance of branding and thought leadership in the buying process. She underscores the necessity of collaboration between sales and marketing teams to ensure a library of branded thought leadership content is readily available. This addresses objections and maintains credibility throughout the sales cycle.
Listen →Lessons Learned from Building Many Aligned GTM Infrastructures
Crys Black, a marketing expert with a background in tech startups, discusses the importance of creating an aligned go-to-market structure within a company. She emphasizes the need for aligned goals, transparency, and trust among departments, such as sales, marketing, and customer success. By using tools like OKRs and CRM systems, companies can track and measure ROI, empower sales teams with quality content, and create a customer-centric approach to marketing.
Listen →
About the show
Welcome to the C-Suite Marketing Perspectives podcast, where we bring you the latest updates and insights from the dynamic world of B2B marketing. Join us as we dive deep into conversations with CMOs, CEOs, CROs and top marketing leaders who are actively pushing the boundaries, experimenting, and successfully implementing cutting-edge strategies, tips, and tactics. Stay in the know and stay ahead in the ever-evolving realm of B2B marketing with this show.
Meet the Host
Steve MacDonald
I am a C-Level executive/marketer with over 15 years of B2B SaaS experience as a CEO of a MarTech SaaS company, a content marketing consultant, a fractional CMO, and a podcaster interviewing dozens of executive B2B marketers about their success.