1 Capture
Your market becomes a live intelligence feed.
Customers. Prospects. Partners. Executives. New intelligence continually enters the system.
Only 6% of companies are customer-obsessed, reporting 41% faster revenue growth, 49% faster profits, and 51% higher retention. — Forrester
"Everything performs better when the customer's voice leads ours." - 3x B2B CMO
Buyer truth changes revenue when every team can use it:
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Highly aligned customer-facing teams report 2.4× higher revenue growth. — Forrester
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Buyers place 4 of 5 vendors on the shortlist on day one of the journey. — 6sense
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95% of B2B purchases come from the day-one shortlist. — 6sense
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68% of buyers believe business leaders intentionally mislead. — Edelman Trust Barometer
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Only 15% of respondents consistently incorporate customer input into their decisions. — McKinsey
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Teams with shared buyer insight see 2.3× higher conversion. — Gartner
- Highly aligned customer-facing teams report 2.4× higher revenue growth. — Forrester
- Buyers place 4 of 5 vendors on the shortlist on day one of the journey. — 6sense
- 95% of B2B purchases come from the day-one shortlist. — 6sense
- 68% of buyers believe business leaders intentionally mislead. — Edelman Trust Barometer
- Only 15% of respondents consistently incorporate customer input into their decisions. — McKinsey
- Teams with shared buyer insight see 2.3× higher conversion. — Gartner
Customer-Obsession-as-a-Service Defined
As a managed LLM harness, COaaS gives your chosen model a continuously developing, company-specific brain. Its agentic team works alongside GTM professionals to turn that intelligence into evidence-backed execution, while people retain strategy, judgment, and approval.
What is Today's #1 Go-To-Market Challenge?
"To bring really good pipeline that will close, it's only if we understand the customer. We need to spend time with customers. There is nothing more important you can do."
- Efrat Ravid, Value Accelerator Advisor with Goldman Sachs and 3x B2B CMO
BUILD THE BRAIN. PUT IT TO WORK.
How the COaaS harness compounds
The model is a commodity. The intelligence system around it becomes your advantage.
COaaS keeps intelligence from across your business and market flowing into the LLM—at a scale only AI can track and your team can turn into action.
2 Connect
Five intelligence hubs. One living LLM brain.
Buyer, market, GTM, product and service, and partner intelligence stay connected and current.
3 Investigate
One assignment. One prompt. An entire agentic team.
The right AI specialists recommend the angle, test assumptions, and challenge the direction.
4 Activate
Better buyer response. Better business outcomes.
Your team reviews, approves, and turns the direction and evidence into action.
The advantage compounds.
Every new conversation strengthens what the LLM knows—and what your team can do next. We handle the harness. You own the intelligence. Your teams retain strategy, judgment, and approval.
COaaS = Pipeline Acceleration
"This program can be as focused on pipeline as you would want it."
– Liron Mandelbaum, COO
ROI Acknowledged Across the C-Suite
"It was not hard at all to get our CEO to see the value because we had new pipeline happening almost immediately."
– Lori Stout, Chief Marketing Officer
New Relationships, New Sales Opportunities
"Better relationships, deeper connections, and openness to the Dasseti platform. We have that, but also sales opportunities and case studies."
– Fiona Sherwood, CMO
Optimize the Full GTM Plan
“ABM Podcasting covers the entire gamut of what you’re trying to do in your go-to-market and acquiring revenue.”
– 6x VP Sales, 2x CRO, Edan Gottlib
Prospects Feel "Indebted"
"The experience you create with them has that depth of relationship where it would almost feel morally conflicting to them if they didn't use us."
– Cassie Galiskis, Senior Vice President
An Irreplaceable Strategy
“If we needed to cut costs substantially, the ABM Podcasting would be the last thing that I would cut.”
– Denys Dubner, 3x CEO, Former CMO
Step #1 for CMO's
“ABM Podcasting covers so much with one package that it’s become the new step one for CMOs.”
– Ron Carson, CMO
Build Direct Business
"ABM Podcasting has led to direct business. I mean, very, very direct business by connecting with people in a more deep, meaningful way."
– James Krouse, CMO
Trust Is the Currency of the Shortlist
0
%
of B2B buyers trust their industry peers when weighing a decision. — Forrester
0
%
trust a vendor’s own customers when evaluating that vendor. — Forrester
0
%
just 29% trust the vendor’s own salespeople making the pitch. — Forrester
Buyer trust grows when your expertise is supported by the voices of customers and industry peers.
What Growth Leaders Know That Most ABM Teams Miss
Trust Forms Before the Deal Does
“To be clear, when I say that we need to talk to the customer constantly, I'm talking about all of the times outside the sales process.” — Mark Flanagan, 4x B2B Chief Revenue Officer
The Real Competition Happens Before the RFP
“We need to be a year ahead of any RFP. If they’re already in final SQL stages, we haven’t built the relationship, and we won’t win on product alone.”
— Chris Green, 2x B2B Chief Revenue Officer
Lose Trust, Lose the Customer
“Trust is the most important thing. Once you build that trust, you've got them. Once you lose that trust, you are losing them forever.” — Asmita Singh, B2B Chief Marketing Officer
HOW CUSTOMER OBSESSION BECOMES A GTM ADVANTAGE
01
Early Influence
Build trusted executive relationships while priorities are still forming.
02
Compounding Intelligence
Each conversation strengthens the intelligence available to your entire GTM team.
03
Stronger Execution
Turn current intelligence into evidence-backed action designed to earn stronger buyer response.
Steven S. MacDonald
Content Strategies Founder & CEO
BUILT FROM 350+ C-SUITE CONVERSATIONS
CUSTOMER OBSESSION, BUILT FROM THE INSIDE
COaaS is grounded in more than two decades inside B2B leadership and strategy—and more than 350 conversations with the executives shaping how companies grow, buy, and build trust.
That experience informs the questions we ask, the intelligence we capture, and the judgment we bring to every assignment.
DESIGNED FROM INTELLIGENCE THROUGH EXECUTION
“The architectural goal was to go beyond giving an LLM better information. COaaS also had to structure how that intelligence is investigated, challenged, applied, and checked—from the first assignment through human approval.”
Steve’s executive interviews center on one question: “What are your two greatest challenges to creating long-term, sustainable growth?”
The answers became the foundation for COaaS.
His experience spans CEO, CMO, fractional CMO, and senior strategy roles, including work with Fortune 500 brands at top-10 agencies. He was trained by the head of the Coalition for Brand Equity, who later became CMO of McDonald’s.
350+ C-suite answers to one question became the foundation for COaaS: What are your two greatest challenges to long-term, sustainable growth?
WHAT CLIENTS SAY ABOUT WORKING WITH US
Steve MacDonald stands out as a leader with an exceptional understanding of the crucial elements every Chief Marketing Officer needs to excel in today’s competitive B2B environment. He has a remarkable talent for creating alignment between marketing and sales, resulting in substantial short-term and long-term pipeline growth. Steve’s insights are truly unparalleled.
You need to start with ABM Podcasting because it also involves a certain thinking paradigm that you should follow. There is a lot of planning involved, and every company should go through the stages. It should be the first step, but it should be the first step with Steve MacDonald because the experience that he brings adds so much value.
It’s always good when you have a third party to work with. When our customers are having a conversation—not with us, but with Steve—it’s important that he has the ability to have that conversation and talk about Eastridge in a positive way. Additionally, doing so in ways that we know will be impactful for customers and prospects is really, really important. So I would say, yes, ABM podcasting is great. But podcasting with Steve MacDonald? It’s even better.
I am thrilled to recommend Steve for his exceptional strategic advice and innovative approach to leveraging podcasting for sales and marketing. His innovative techniques and forward-thinking strategies have positioned our podcast as a critical element of our success.
WHERE COULD COaaS CREATE YOUR NEXT ADVANTAGE?
Schedule a 30-minute conversation to explore how COaaS could support your go-to-market priorities—or use the form below to send us a question.
