Our Services

ContentStrategies is laser-focused on the B2B SaaS industry. We are visionary SaaS founders who live and breathe thought leadership and sales enablement content because we know that drives success. Gartner’s groundbreaking research reveals that a staggering 83% of B2B purchasing decisions – from the initial solution search to the final ranking of options – are made before a buyer even speaks to a provider. This means that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers — indicating that marketing carries a large responsibility in the sales process through consumable content. With our unique messaging and content creation approach that centers around the buyer, industry thought leadership, and your solutions; we’re here to help you dominate the competition and become a game-changer.

Our unique approach is built upon an unwavering dedication to understanding the needs and insights of your customers. We work tirelessly to ensure that every aspect of our recommendations is aligned with your sales team, enabling us to tackle the challenges they face on a daily basis head-on. By leveraging your latest innovations and carefully crafting a compelling message around the benefits you provide, we position your brand for unparalleled success in the marketplace—delivering the bold and impressive results your business deserves.

Our three main service offerings are:

  • Core Messaging/Brand Strategy
  • Content Planning & Execution
  • Done-For-You Podcasting (read why below)  

Core Messaging/Brand Strategy

38% of B2B organizations list “Differentiating our products/services from the competition’s” as a challenge to their marketing efforts.

We specialize in crafting powerful brand messaging for B2B SaaS companies that emanate from the training of the Coalition For Brand Equity and the former CMO of McDonald’s. Our approach involves in-depth market research, customer persona development, uncovering the risks that drive emotional decisions, and messaging framework creation that aligns with your company’s unique selling proposition and brand personality. We never start a branding strategy without interviewing those that are in the highest authority positions in your company—your customers. In fact, Gartner recommends evolving the role of CMO to “Chief Customer Officer” as pivotal to the company’s success, and we fully agree. In the end, if the sales team is not highly involved in providing feedback to the core messaging strategy, you will have lost the war before beginning the first battle.

Our core messaging services cover the following:

  • Competitive Analysis
  • Client Insights/Recommendations
  • Brand Promise/Positioning Statement
  • One Sentence Brand Description
  • Home Page Headline/Sub-head
  • One Paragraph/Boilerplate for PR
  • Elevator Pitch
  • Core Brand Beliefs
  • Brand Strengths
  • Problems Addressed
  • AddedValue Statements
  • Messaging Hierarchy (Top 10 Promises)
  • Reasons To Believe
  • Persona-Specific Problems & Positioning
  • Call-To-Actions
  • FAQs
  • Brand Voice/Tone
  • All-New Success Metrics (KPIs)

Content Planning & Execution

59% of B2B marketers do not have a documented content marketing strategy

Revolutionary SaaS content marketing breaks away from traditional marketing methods, standing out due to its intricate sales cycles and the multitude of decision-makers involved in B2B transactions. The complex nature of SaaS technology often necessitates the replacement of existing systems, making the process even more challenging. Only a consultative approach can position your company as an industry thought leader and expert while addressing the diverse needs of all internal stakeholders. This demands a highly strategic and nuanced approach, leaving no room for error. Are you ready to take on the challenge and revolutionize your SaaS content marketing strategy?

We create all forms of content for B2B SaaS companies:

  • Articles
  • Blog Posts
  • Battle Cards
  • Case Studies
  • Checklists
  • Customer Testimonials
  • Data Sheets
  • E-books
  • Email Sequences
  • FAQs
  • Infographics
  • Newsletters
  • Whitepapers
  • Case Studies
  • E-books
  • Infographics
  • Videos
  • Webinars
  • Pitch Decks
  • Podcasts
  • Press Releases
  • Product Demos
  • Reports
  • Slide Decks
  • Social Media Posts
  • User Guides

Done-For-You Podcasting

Podcasts are now a top channel for B2B content, with 43% of decision-makers saying they use them to get business-related content. That puts them tied with email newsletters, webinars, and social media as the most preferred channel for buyers.

Are you tired of lackluster content marketing plans that fail to capture the attention of B2B buyers or your own sales staff? It’s time to break the cycle of mediocrity and embrace the power of podcasting! With this evergreen strategy, you can easily produce high-quality, industry-leading, and thought-provoking content that will captivate your audience and set you apart from the competition. Say goodbye to the constant struggle of finding the time and insights to produce compelling content. By leveraging the expertise of thought leaders, luminaries, clients, peers, and prospects, you’ll have valuable insights that surpass the quality standards of your buyers and your internal sales teams. You can also repurpose this content into countless other formats, maximizing your reach and impact. Don’t let a poor content strategy hold you back any longer. Embrace the bold and innovative podcasting approach, and watch your brand’s reputation and sales soar to new heights!

More than 50% of B2B buyers are tuning in to podcasts for at least 20 minutes or more. The most exceptional podcasts feature dialogues involving multiple individuals, guest appearances by industry experts, diverse viewpoints, and not a singular, heavily managed brand communication. No wonder podcasts are a must-have content strategy for B2B SaaS companies.