Blog

(7:00 Q&A Video) “Every Customer Interaction Shapes Brand Credibility”

In this 7:00 video, Maxime Guirauton explains why brand investment creates future demand and buyer trust. Consistent visibility gives companies the chance to build familiarity ...

Part Thirteen: The Revenue Logic of Customer Obsession

Episode #336: Liz Emmott, Chief Revenue Officer at CIBT, explores how commercial leaders can rebuild revenue organizations amid changing technology and buyer expectations. She explains ...

(4:22 Q&A Video) “Turn Internal Alignment Into a Visible Revenue Advantage”

In this 4:22 video, Liz Emmott explains why internal trust shows up for customers and prospects. When teams work together confidently, clients see an organization ...

Part Twelve: The Revenue Logic of Customer Obsession

Episode #335: Stephanie Crockett, President and CEO at Eric Mower + Associates, explains why customer obsession should influence decisions across the entire organization. She explores ...

(3:25 Q&A Video) “Balance Brand and Demand to Win Buyer Consideration”

In this 3:25 video, Stephanie Crockett explains why trust and emotional connection have become increasingly important in complex B2B buying decisions. Brands need to be ...

Part Eleven: The Revenue Logic of Customer Obsession

Episode #334: Zach Calef, Chief Revenue Officer at Infinity, explains how customer obsession becomes a practical revenue strategy. He explores client economics, strategic alignment, innovation, ...

(3:25 Q&A Video) “Build Better Revenue Outcomes Through Buyerlytics Revenue System”

In this 3:25 video, Zach Calef breaks down the four pillars behind Infinity’s Buyerlytics Revenue System. Strategy establishes the economic objective, technology and AI support ...

The CRO’s Guide to How Emotional Intelligence Leads Revenue Growth

Episode #333: Jennifer Knecht, Chief Revenue Officer at Western States Lodging, explains how emotional intelligence strengthens B2B revenue performance. She explores how awareness, trust, transparency, ...

(5:04 Q&A Video) “Emotional Intelligence Training Turns Sales Behaviors Into Growth”

CROs: How to Win in Fewer and Shorter Bursts

Episode #332: Mike Head, Chief Revenue Officer at Orderful, explains how customer understanding can strengthen every part of the go-to-market organization. He shares practical ways ...

(6:42 Q&A Video) “Building Better Sales Teams Through Customer-Led Selling”

In this 6:42 video, Mike Head explains how deeper customer understanding can become a powerful competitive advantage. He shares practical ways to prepare sellers through ...

Part Ten: The Revenue Logic of Customer Obsession

Episode #331: Matthias Holder, Chief Sales Officer at Lindner Recyclingtech, explains how customer obsession creates sustainable revenue by helping sales organizations understand customers, their markets, ...

(4:20 Q&A Video) “Create Sustainable Revenue Through Trusted Customer Partnerships”

In this 4:20 video, Matthias Holder explains how customer trust supports sustainable revenue by elevating sales relationships into partnerships built around advice, understanding, and business ...

Relationship-Led Growth: Building Executive Access That Actually Scales

In this 3:34 video, Siddharth Singh explains how informed buyers have fundamentally changed the opening stages of enterprise sales conversations. Buyers can research vendors, products, ...

The New Skill Set Every Modern Salesperson Must Master

Episode #329: Siddharth Singh, Chief Revenue Officer at Intangles, explains the skills modern salespeople need as buyers become more informed and meetings become harder to ...

(3:34 Q&A Video) “Turn Industry Knowledge Into Faster Customer Discovery Conversations”

In this 3:34 video, Siddharth Singh explains how informed buyers have fundamentally changed the opening stages of enterprise sales conversations. Buyers can research vendors, products, ...

Part Nine: The Revenue Logic of Customer Obsession

Episode #328: Michael Scott, Global Chief Revenue Officer at LoopMe, explains the revenue logic behind customer obsession. He shares how deeper customer understanding helps companies ...

Stop Chasing AI Tools and Start Building Better Thinking

Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with ...

(4:09 Q&A Video) “Customer Value Elevates Marketing Into Strategic Business Leadership”

In this 4:09 video, Trine Tirsgaard explains why customer curiosity and business understanding are essential for creating meaningful value in modern B2B marketing. She emphasizes ...

Part Eight: The Revenue Logic of Customer Obsession

Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data ...

(5:22 Q&A Video) “Customer Conversations Turn Marketing Into Strategic Intelligence”

In this 5:22 video, Laura Davis explains why staying close to customers gives companies a stronger understanding of changing priorities. She shares a high bar ...