Latest Blog Posts

4:30 Summary Video: “Content 3.0: The Evolution of Content and the Power of Community

Karen Sage, a five-time B2B CMO and the current CMO at Shipwell, brings a unique marketing perspective with her math and engineering background. Known for ...
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Content 3.0: The Evolution of Content and the Power of Community

Karen Sage, a five-time B2B CMO and the current CMO at Shipwell, brings a unique marketing perspective with her math and engineering background. Known for ...
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The Most Under-Utilized Insight Gathering Strategy for CMOs

Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical ...
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Podcast Series: Why B2B CMOs Fail So Quickly

This ongoing podcast series aims to pinpoint the specific reasons behind the higher failure rate of B2B CMOs within the C-suite and offers actionable solutions ...
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3:06 Video: “CMOs: How to Speak as the Highest Voice of Authority in the Company

Ron Carson, a seasoned Chief Marketing Officer, brings over two and a half decades of expertise spanning Silicon Valley startups to multi-billion dollar enterprises. He ...
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Revenue Targets As Podcast Guests: New Sales Benefits From Thought Leadership Content Creation

Meet Jill Tygh, a seasoned marketing professional with over 15 years of experience across all of marketing’s functional roles in B2B marketing. Beyond her impressive ...
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3:52 Video: “How To Create Your Highest Performing Content.”

In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as ...
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Driving Brand Reputation and Sales Through Weekly Podcasts: Building Tomorrow’s Demand Today (4:32 Video)

In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful ...
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Part 5: Why B2B CMOs Fail So Quickly

Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover ...
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CMOs: Embracing B2C Strategies for More B2B Success

Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa John's ...
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4:59 Summary Video – Cracking the Code: Unified Sales & Marketing Revenue Strategies

Discover how Morgan Digiorgio harnessed the opportunities between marketing and sales to achieve growth, boasting a remarkable 152% expansion over a span of three years. ...
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Cracking the Code: Unified Sales & Marketing Revenue Strategies

Introducing Morgan DiGiorgio, the SVP of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the responsibility of aligning the sales ...
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4:43 Video: CMOs, What’s Not Driving 28% of Your Revenue?

A joint research study between Forrester and Impact.com, with companies with mature partnership programs witnessing an average of 28% of their total company revenue. Content ...
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CMOs, What’s Not Driving 28% of Your Revenue?

Introducing Cristy Garcia, the CMO of impact.com and a Chief and Forbes Communication Council member. With almost 20 years of experience in B2B tech marketing, ...
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CMOs, Stop Trying to Create Thought Leadership Content

Tim Hines is the CMO of AmTrav and a global keynote speaker. He is also the author of the book “The Marketing Starter.” Tim is ...
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4:38 Summary Video: Data-Driven CMOs: Powering Internal Collaboration & Revenue Growth

“It’s been critical for our business to have our reach go beyond just using our own voice but bringing in perspectives from others as well.” ...
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Data-Driven CMOs: Powering Internal Collaboration & Revenue Growth

Meet Daniel Christian, Senior VP of Marketing at Tradesmen International, renowned for his adeptness in bridging marketing strategy and profitability.
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3:41 Summary Video: CMOs: From PowerPoint to Profits – Bridging the Gap

“You can align the company’s internal focus with customer needs through the concept of a common unit of measure, effectively closing the gap between customer ...
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CMOs: From PowerPoint to Profits – Bridging the Gap

Meet Daniel Christian, Senior VP of Marketing at Tradesmen International, renowned for his adeptness in bridging marketing strategy and profitability.
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The Nonlinear Buyer’s Journey: Leveraging Content for B2B Success

Monique de Maio is the founder and CMO of OnDemandCMO, a marketing agency specializing in B2B companies in the tech, professional, and financial services industries. ...
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Podcasting: A Dual Force for Elevating Thought Leadership and Driving Sales Success (2:59 Video)

“On the importance scale of 1-10, content is a 25. It is the lifeblood across all of our marketing channels, representing everything we do and ...
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