(1:50 Summary Video) A CRO's POV: Today’s Brand is Tomorrow’s Demand.

(1:50 Summary Video) A CRO’s POV: Today’s Brand is Tomorrow’s Demand.

In this video with Anuj Kumar, he rates content as a 10 out of 10 (vital) for sales, emphasizing what customers really care about is the value a company’s content provides. “It’s all about the content. Even the who behind the content you can arrive at later. It’s all about what you’re emotionally attached to.” – Anuj Kumar, CRO

Content Marketing Is Complicated. For B2B sales, we simplify your path to being recognized as industry experts with the highest sales closing rates. As B2B founders, we know how to create content that positions your business as an authority, makes the case for your technology, confronts rational/emotional hurdles, and elevates your salespeople to trusted advisors—your competitive advantage in an ABM sales world. OUR PROMISE is to make your reputation a powerful and effective addition to your company’s core competencies.

Anuj Kumar discusses a key insight from a recent podcast interview with Jamie Gier, a 3x B2B CMO, who succinctly stated, “Today’s brand is tomorrow’s demand.”

Anuj Kumar concurs with the idea that effective marketing reduces the need to educate buyers about the brand and builds trust, ultimately shortening the sales process. Anuj adds that when the customer becomes the brand, their voice and peer references become invaluable for marketing. They emphasize the importance of the customer’s voice in shaping the brand’s reputation, highlighting that the customer’s voice is even more critical than the brand’s voice itself.

To learn more, watch the 1:50 video below.

To catch the full interview with Anuj Kumar on “A CRO’s POV on Embracing Disruptive Sales Strategies,” CLICK HERE.

Next Steps

In this summary video, Anuj explains the importance of content on the brand and demand. To make a real shift in your company’s content success earlier in the buyer’s journey, don’t miss the opportunity to CLICK HERE and schedule a 20-minute strategy session with Steve MacDonald, founder of ConstentStrategies.io.

Steven MacDonald

Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies. Follow Steve on LinkedIn.