Crys Black, a marketing expert with a diverse background in technology, photography, and English, has witnessed the challenges and successes of various startups and growth-oriented companies. Through her experiences, she has come to understand the importance of creating an aligned go-to-market structure within an organization. In this thought-provoking discussion, Crys shares her insights on what an aligned go-to-market structure entails, the role of the CEO in establishing alignment, the significance of transparency, and the power of quality content in empowering sales conversations,
“First is aligned goals. If we don’t have aligned goals, we can’t succeed..” – Crys Black
Crys emphasizes the importance of tracking ROI in an aligned go-to-market structure. By creating dashboards and reports that measure engagement, intent data, and other metrics, teams can assess the effectiveness of their marketing and sales efforts and make necessary adjustments.
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