Read more about the article CMOs: More Than Ever, Conversations Are the Gold Mine

CMOs: More Than Ever, Conversations Are the Gold Mine

Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.

Continue ReadingCMOs: More Than Ever, Conversations Are the Gold Mine
Read more about the article CMOs: More Than Ever, Conversations Are the Gold Mine

CMOs: More Than Ever, Conversations Are the Gold Mine

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Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.

Continue ReadingCMOs: More Than Ever, Conversations Are the Gold Mine
Read more about the article Lessons Learned from Building Many Aligned GTM Infrastructures

Lessons Learned from Building Many Aligned GTM Infrastructures

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Crys Black, a marketing expert with a background in tech startups, discusses the importance of creating an aligned go-to-market structure within a company. She emphasizes the need for aligned goals, transparency, and trust among departments, such as sales, marketing, and customer success. By using tools like OKRs and CRM systems, companies can track and measure ROI, empower sales teams with quality content, and create a customer-centric approach to marketing.

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Read more about the article Starting Targeted, Trust-Based Conversations from Influencer Content

Starting Targeted, Trust-Based Conversations from Influencer Content

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Brynne Tillman, the CEO of Social Sales Link and The Modern Banker, helps professionals leverage LinkedIn to position themselves as thought leaders and attract their target audience by overcoming the problem with traditional sales approaches. Brynne is an expert in social selling, and particularly LinkedIn strategies.

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