John Golden, CMO and Chief Strategy Officer of Pipeliner, emphasizes the need for a fluid and aligned organization that focuses on enabling salespeople to provide a seamless customer experience. He highlights the importance of sales as the tip of the spear and the need for marketing to support and align with sales efforts.
“I think the most important thing is that there is an alignment on who the real target customer is with input from both sales and marketing.” – John Golden
John lays out an expanded perception that creating growth requires a shift in mindset and a deep understanding of the interplay between sales and marketing. Companies can unlock their full growth potential by aligning these two functions, questioning assumptions, and finding the right balance between long-term brand building and short-term revenue generation.
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