Read more about the article Unlocking Revenue Opportunities Through Win-Loss Analysis

Unlocking Revenue Opportunities Through Win-Loss Analysis

Stu Perlmeter, founder of 1st Resource, with Practice Lead Janet Flesch and Interview Analyst and Expert Kelly Eisner, discuss the benefits of a qualitative approach to win-loss analysis and how it can provide deep insights into the buyer journey, decision process, and competitive landscape. They share how win-loss analysis has helped companies uncover pricing issues, streamline their sales process, inform product development, and improve marketing messaging.

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Read more about the article Unlocking Revenue Opportunities Through Win-Loss Analysis

Unlocking Revenue Opportunities Through Win-Loss Analysis

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Stu Perlmeter, founder of 1st Resource, with Practice Lead Janet Flesch and Interview Analyst and Expert Kelly Eisner, discuss the benefits of a qualitative approach to win-loss analysis and how it can provide deep insights into the buyer journey, decision process, and competitive landscape. They share how win-loss analysis has helped companies uncover pricing issues, streamline their sales process, inform product development, and improve marketing messaging.

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Read more about the article B2B CMOs: The Expanded Perception of Creating Growth

B2B CMOs: The Expanded Perception of Creating Growth

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John Golden, CMO and Chief Strategy Officer of Pipeliner, brings a unique perspective having held leadership roles from CEO to sales, marketing, and strategy. His experience allows him to shed light on the importance of aligning sales and marketing, questioning assumptions, and finding the right balance between long-term brand building and short-term revenue generation.

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Read more about the article (3:39 Video) CRO of the Year + CMO Interview: Moving Beyond Sales Quotas

(3:39 Video) CRO of the Year + CMO Interview: Moving Beyond Sales Quotas

In this 3:39 video summary of the podcast interview with Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire, they discuss their unique marketing and sales approach. Shawn and Tristan emphasize the importance of establishing long-term relationships with partners (clients) rather than simply closing deals and moving on.

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Read more about the article The CMO’s Role: A Contrasting Perspective

The CMO’s Role: A Contrasting Perspective

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Warren Zenna is the founder and CEO of the CRO Collective, a company that focuses on helping CEOs build CRO-ready organizations. Warren discusses how multiple C-suite executives informing revenues creates silos and hinders alignment, proposing a single C-suite role for streamlined revenue development across departments.

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Read more about the article The Most Under-Utilized Insight Gathering Strategy for CMOs

The Most Under-Utilized Insight Gathering Strategy for CMOs

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Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.

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Read more about the article How to Evaluate Your Next B2B CMO Company and Role

How to Evaluate Your Next B2B CMO Company and Role

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Jill Ransome, a 2x B2B CMO, discusses alignment and strategic thinking when looking for a new CMO position. She talks about the high turnover rate of B2B CMOs and the need to interview companies as much as they interview you and ensure alignment with your beliefs on the true role of a CMO in adding value to the organization.

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Read more about the article CMOs, Are You Using Discriminative or Generative AI?

CMOs, Are You Using Discriminative or Generative AI?

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Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.

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