Marketing Archives - Page 15 of 22

CRO POV: The Future of the B2B Revenue Engine

Post author:steve
Post published:November 18, 2023
Post category:Uncategorized

Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, it is essential for companies to create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.

CRO POV: The Future of the B2B Revenue Engine

Post author:steve
Post published:November 18, 2023
Post category:
Post comments:0 Comments

Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, it is essential for companies to create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.

“Why CMOs Need To Be Great Forecasters”

Post author:steve
Post published:November 13, 2023
Post category:
Post comments:0 Comments

Gayle Nixon, a multiple-time B2B CMO with 20+ years of experience, shares her insights on why CMOs need to be great forecasters and how she has flipped the traditional marketing attribution model. Instead of looking at marketing results after the fact, she focuses on predicting marketing spend and ROI before implementing any tactics.

CMOs: Today’s Blue Ocean for Revenue Marketers

Post author:steve
Post published:November 13, 2023
Post category:
Post comments:0 Comments

Jonathan Symonds, a 2x CMO with seven years of experience in the C-Suite, discusses the importance of adapting to the B2B self-serve buying trend. He explains how he has not only successfully implemented a 100% inbound buying process, but also built a content machine that serves as a perpetual seller to its audience, spanning developers through the C-suite.

CMOs: The True Role of B2B Demand Gen & Customer Marketing

Post author:steve
Post published:November 6, 2023
Post category:
Post comments:0 Comments

Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.

B2B CMOs: The Expanded Perception of Creating Growth

Post author:steve
Post published:November 6, 2023
Post category:
Post comments:0 Comments

John Golden, CMO and Chief Strategy Officer of Pipeliner, brings a unique perspective having held leadership roles from CEO to sales, marketing, and strategy. His experience allows him to shed light on the importance of aligning sales and marketing, questioning assumptions, and finding the right balance between long-term brand building and short-term revenue generation.

(1:50 Summary Video) A CRO’s POV: Today’s Brand is Tomorrow’s Demand.

Post author:steve
Post published:October 30, 2023
Post category:Uncategorized

In this 1:50 video with Anuj Kumar, he discusses a key insight from a recent podcast interview with Jamie Gier, a 3x B2B CMO, who stated, "Today's brand is tomorrow's demand." "The icing on the cake is if your customer becomes the brand and does the storytelling for you." - Anuj Kumar, CRO

(4:05 Summary Video) A CRO’s POV: The Crucial Role of Content in B2B Business Success

Post author:steve
Post published:October 30, 2023
Post category:Uncategorized

In this 4:05 video with Anuj Kumar, he rates content as a 10 out of 10 (vital) for sales, emphasizing what customers really care about is the value a company's content provides. "It's all about the content. Even the who behind the content you can arrive at later. It's all about what you're emotionally attached to." - Anuj Kumar, CRO

A CRO’s POV on Embracing Disruptive Sales Strategies

Post author:steve
Post published:October 30, 2023
Post category:
Post comments:0 Comments

Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value-based selling, and the crucial role of content in a deal's pre- and post-sales stages. Additionally, he discusses how a brand can streamline the sales process by reducing initial sales cycles.

A CRO’s POV on Embracing Disruptive Sales Strategies

Post author:steve
Post published:October 30, 2023
Post category:Uncategorized

Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value-based selling, and the crucial role of content in a deal's pre- and post-sales stages. Additionally, he discusses how a brand can streamline the sales process by reducing initial sales cycles.

CRO POV: The Future of the B2B Revenue Engine

CRO POV: The Future of the B2B Revenue Engine

“Why CMOs Need To Be Great Forecasters”

CMOs: Today’s Blue Ocean for Revenue Marketers

CMOs: The True Role of B2B Demand Gen & Customer Marketing

B2B CMOs: The Expanded Perception of Creating Growth

(1:50 Summary Video) A CRO’s POV: Today’s Brand is Tomorrow’s Demand.

(4:05 Summary Video) A CRO’s POV: The Crucial Role of Content in B2B Business Success

A CRO’s POV on Embracing Disruptive Sales Strategies

A CRO’s POV on Embracing Disruptive Sales Strategies

Copyright © 2026 Content Strategies All Rights Reserved.

FREE CONSULTATION