3:59 Summary Video: What CEOs Want From Their CMOs, with Denys Dubner

The only way to be indispensably valuable. Denys gives his takeaway advice for both CEOs and CMOs and what they need to be focusing on the most.

In this week’s 3:59 video summary with host Steve MacDonald, meet Denys Dubner, currently the CEO of two international companies and former CMO.

Denys contends that CEOs often want more leads but challenges this perspective. He believes that focusing on the top of the funnel is crucial for long-term success. Building relationships with potential customers who don’t know you yet is the key to sustainable growth—and how he moved his last company from #20 to #2.

“As a CMO, your #1 job is to be empathic and help the team to be even more valuable to your target audience.” – Denys Dubner

Denys talks about the most important aspects of the CMO’s job and the stepping stones to becoming indispensably valuable to your customers and growing the business for the long run—and spoiler alert, it’s not focusing on your products and services first and foremost.

To catch the full interview with Denys on “What CEOs Want From CMOs: Challenging The Typical Perspective,” CLICK HERE.

Next Steps

Denys talks about ways to create value that transcends your company’s solutions, delivered first and foremost through highly valuable content. To elevate your content’s ROI and revenue impact, don’t miss the opportunity to CLICK HERE and schedule a 20-minute strategy session with Steve MacDonald, founder of ConstentStrategies.io.

ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION:
Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforce your market perspective, build peer-level trust, and dismantle objections that kill deals.

Steven MacDonald

Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.

Follow Steve on LinkedIn.