Content’s Impact on B2B Growth: 12 on a Scale of 10
The Vital Impact of Content: 6 Key Drivers of Success for CMOs and B2B Corporate Growth
In the 8:41 video below, Steve MacDonald interviews Darryl Praill, a 4x CMO, 2x CRO, and highly awarded B2B marketing leader, focusing on the significance of content as a crucial factor for the success of CMOs and the overall growth of B2B companies.
Darryl breaks down the role of content into six key benefits:
“You need to make content for all the people in your expanding buying committee, and they’re going to advocate for you, or they’re going to shoot you down and advocate for another alternative provider based on whether they find the answer to the pain they’re experiencing in your solution. And the only way they will find that, because they have the attention span of a gnat, is in your content.” – Darryl Praill
- Content Speaks to the Entire Buying Committee
- Content Fuels Your SEO
- Content is Sharable Where Your Buyers Are
- Content Showcases Expertise
- Content is Affordable & Scaleable
- Content Speaks to Buyers’ Pain
In this video interview, Darryl Praill, an expert in sales and marketing strategy, delves into six compelling reasons why content plays a pivotal role in reaching and influencing B2B buyers.
Next Steps
To learn more about efficiently creating the type of content that opens doors and creates greater ROI from all angles, CLICK HERE to schedule a 20-minute strategy session. High-quality, thought-leadership content can be created efficiently, on an ongoing basis, at scale.
ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION:
Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforce your market perspective, build peer-level trust, and dismantle objections that kill deals.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
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