Shared compensation across content marketing, demand generation, and business development teams transforms marketing into a revenue-driving force focused on pipeline creation.In this interview, Acrolinx's VP of Revenue Marketing, Mariana Just,…
Interview with Dawn Crew, CMO of Trulioo, on her view of creating successful B2B marketing.In this interview, Dawn Crew, a three-time B2B CMO, emphasizes the significance of content to marketing…
The CQL, a Conversation Qualified LeadThis article explores how to bridge the gap between MQLs and SQLs, the expanding role of marketing, and how to create the CQL (Conversation Qualified…
The missing opportunity lies in creating conversation-ready SQLsThis article outlines why less than 1% of MQLs close. We identify the downsides of today’s current MQL definition, the true gap between…
Something needs to change if 99% of B2B leads never convertIn the world of B2B, the success metrics that truly count are ARR and MRR, which are driven by converting…
CHECKLIST: How to Give B2B Buyers the Information They Need to Buy From You Why are most B2B websites not set up well for buyers? Most B2B companies put considerable…
5 A+ CMO Strategies for Elevating Content Marketing Quality Why are most B2B companies producing C+ content? Let’s start by saying that a C+ grade for content across the industry…
Representing the voice of the highest authority The #1 Role of a B2B CMO The highest authority voice in any company does not reside in a board room, the C-suite,…
Why ChatGPT can damage your company’s reputation The Promise of ChatGPT for Marketers The promise of using machine learning and artificial intelligence in marketing has gotten a lot of attention…
Nine Modern CMO Strategies that Reverse the Trend The Challenges and Solutions The average CMOs will be in their job for only 40 months, half as long as the average…