CUSTOMER-OBSESSION-AS-A-SERVICE (COaaS)

ABM PODCASTING + NEAR-TERM PIPELINE

CREATE PIPELINE EARLIER. HELP ACTIVE DEALS MOVE. MAKE EXECUTIVE CONVERSATIONS CARRY MORE WEIGHT.

The right ABM Podcast guest can open a cold priority account, add executive access to an opportunity that began at manager level, create a new path for a stalled deal, uncover customer expansion, or deepen a strategic partner relationship.

COLD ABM ACCOUNTS
OPEN A COMMERCIAL PATH

DEVELOPING + STALLED OPPORTUNITIES
CREATE A NEW EXECUTIVE OPENING

ACTIVE DEALS
BUILD BUYING-GROUP INFLUENCE

CONTENT STRATEGIES PROGRAM RESULT

>75%

OF EXECUTIVES WHO COMPLETE AN ABM PODCAST INTERVIEW HAVE MOVED INTO A SEPARATE STRATEGIC-FIT CONVERSATION.

WHAT THE ACCESS UNLOCKS

ONE EXECUTIVE CONVERSATION CAN STRENGTHEN THE NEXT MOVE ACROSS THE PIPELINE.

The priorities, challenges, roadblocks, and decision context revealed in that conversation give the account team current intelligence it can apply to a cold target, a developing or stalled opportunity, an active deal, customer expansion, or a strategic partner relationship.

“It’s the first of many conversations… We get a depth of insight into their business priorities, the challenges they’re facing, and the roadblocks they have. It creates opportunities and doorways for us to have conversations with richer context than we would have.” Ramya Kumaraswamy, Corporate Vice President of Growth and Demand, TaskUs

THREE WAYS ABM PODCASTING MOVES REAL PIPELINE.

COLD ABM ACCOUNTS

CREATE NEW PIPELINE EARLIER

ENGAGE WHILE PREFERENCE IS STILL FORMING.

VOICE OF MARKET — RESEARCH

95%

In 95% of purchases, the winning vendor was already on the buyer’s Day One shortlist, according to 6sense’s study of nearly 4,000 B2B buyers.

6SENSE 2025 BUYER EXPERIENCE REPORT ↗ (opens in a new tab)

The podcast invitation gives a selected executive a relevant reason to engage before formal demand is visible. When the conversation surfaces a challenge aligned with the sponsor’s capabilities, a separate strategic-fit conversation can become the first commercial step.

DEVELOPING + STALLED OPPORTUNITIES

CREATE A NEW EXECUTIVE OPENING

WHEN MOMENTUM SLOWS, GIVE THE ACCOUNT A STRATEGIC REASON TO RE-ENGAGE.

VOICE OF MARKET — RESEARCH

86%

of B2B purchases stall during the buying process.

FORRESTER — STATE OF BUSINESS BUYING 2024 ↗ (opens in a new tab)

ABM Podcasting adds a strategic executive conversation alongside the existing sales process and in coordination with the account owner. It gives a relevant leader a different reason to engage around the business issue behind the opportunity—revealing what changed, adding senior decision context, and creating an informed path forward where strategic fit remains.

ACTIVE DEALS + THE WIDER BUYING GROUP

TURN ONE EXECUTIVE CONVERSATION INTO BUYING-GROUP INFLUENCE

ALIGN THE CONVERSATION TO A REAL BUSINESS PRIORITY. KEEP THAT VOICE WORKING ACROSS THE ACCOUNT.

VOICE OF MARKET — RESEARCH

THE BUYERS OUTSIDE THE SALES MEETING

49%

of decision-making influence is held by Hidden Buyers.

71% of Hidden Buyers say they have little or no interaction with Sales.

LINKEDIN / B2B INSTITUTE ↗ (opens in a new tab) EDELMAN–LINKEDIN ↗ (opens in a new tab)

When an executive’s priorities align with your go-to-market strategy, an approved strategic clip from the conversation is boosted on LinkedIn each month for a year to relevant members of the buying group. That repeated executive perspective reinforces the business issue your strategy is built to address while building familiarity and trust across the account.

MEASUREMENT: Podcast-sourced pipeline meets the client’s existing qualification criteria. Podcast-assisted impact records documented movement inside an existing opportunity, including renewed engagement, new executive participation, or an agreed next step. Existing account ownership and attribution remain intact.

FROM ONE CONVERSATION TO REUSABLE GTM INTELLIGENCE

THE PODCAST MOVES THE ACCOUNT. THE LLM BRAIN MAKES THE INTELLIGENCE REUSABLE.

Every approved interview adds current Buyer Intelligence. The managed LLM harness connects it with four other source-linked databases—Market, GTM Strategy, Product and Service, and Partner and Ecosystem—and makes the combined intelligence available through the company’s LLM of choice. The Prompt Design Studio helps each GTM expert apply it to the revenue decision in front of them.

FIVE CONNECTED, SOURCE-LINKED DATABASES
The LLM Brain connects five intelligence databases Buyer, Market, GTM Strategy, Product and Service, and Partner and Ecosystem intelligence connect through a managed harness to the company’s preferred large language model.

THE COMPOUNDING ADVANTAGE

PIPELINE IMPACT CAN START WITH THE ACCOUNT IN FRONT OF YOU. THE INTELLIGENCE ADVANTAGE COMPOUNDS FROM THERE.

Each interview is proactively designed for carefully selected senior executives in priority accounts, beginning with the two greatest challenges to long-term, sustainable growth and connecting those challenges directly to your go-to-market strategy. Their approved perspectives become source-linked evidence your team can use to dismantle the objections behind lost deals, validate the core selling statements that help deals close, and strengthen outreach, discovery, business cases, retention, and expansion.

PUT EXECUTIVE ACCESS TO WORK ACROSS YOUR PIPELINE.

Open cold priority accounts. Re-engage developing and stalled opportunities. Strengthen active deals. Create customer expansion and partner pathways. Build intelligence your entire GTM team can use.

SCHEDULE A 45-MINUTE PIPELINE CONVERSATION (opens in a new tab)