CUSTOMER-OBSESSION-AS-A-SERVICE (COaaS)

FROM LIVING INTELLIGENCE TO GTM ADVANTAGE

TURN EXECUTIVE ACCESS INTO A LIVING LLM BRAIN—AND PUT IT TO WORK.

AI models are a commodity. COaaS builds the advantage around them—continuously connecting buyer, market, partner, and company intelligence to the GTM work where it can matter most.

LLM

LARGE LANGUAGE MODEL — the technology behind familiar AI tools such as ChatGPT, Claude, and Gemini.

ONE SYSTEM ADDRESSING THREE CONNECTED GAPS.

COaaS connects intelligence from buyers, the market, partners, leadership, strategy, and your offerings—then carries it through a living LLM brain into individual GTM workflows.

THE TRUST GAP

BUILD TRUST TO MAKE THE DAY-ONE SHORTLIST

Credible peer voices create the trust infrastructure behind your company’s voice in the market—helping buyers know and trust your point of view before the Day-One shortlist is formed.

ABM PODCASTING

69% of respondents worry business leaders deliberately mislead them. — Edelman Trust BarometerFive revenue priorities shape guest selection: cold ABM accounts, stalled deals, customer expansion, churn risk, and partners. Two specialized jobs: create executive access; then connect the guest’s challenges to your GTM strategy and capture their public voice.

That executive peer voice can become one of your most influential GTM assets—bringing market credibility directly into the wider buying group and strengthening every campaign, sales conversation, and strategic message it informs.

>75% OF COLD, ABM-TARGETED EXECUTIVE GUESTS

Move from initial podcast access into a separate meeting to explore strategic fit.

THE LLM BRAIN GAP

MAKE THE LLM SMARTER

AI models are widely shared—and they do not arrive knowing your buyers, strategy, offerings, evidence, or what changed last quarter.

LIVING INTELLIGENCE
OPERATING SYSTEM

Only 10% of executives surveyed felt strongly they had sufficient data and insights to support growth decisions. — McKinsey, 2025

BEYOND A SEARCHABLE FILE LIBRARY

Content Strategies can build and manage LIOS and other connected databases you own—or support your existing AI efforts. LIOS reveals buyer shifts and emerging patterns through your chosen AI, helping teams coordinate campaigns, objection handling and proposals.

BUILD THE BUSINESS BRAIN AROUND YOUR LLM

FIVE INTELLIGENCE HUBS

One living LLM brain—continuously updated as your company and market evolve.

THE EXECUTION GAP

ENHANCED INDIVIDUAL GTM TEAM MEMBER OUTPUT

Competitive advantage is built one assignment at a time—when current, proprietary intelligence reaches the GTM team member doing the work.

PROMPT DESIGN
STUDIO

ASSIGNMENT

AI CREATIVE
DIRECTOR

AGENTIC TEAM

PROMPT +
EVIDENCE
BLUEPRINT

ONE ASSIGNMENT. ONE PROMPT.
AN ENTIRE AGENTIC TEAM.

“Users typically supply only a fraction of the inputs a prompt is designed to use.” — ClaudeFrom objection-handling emails to complete sales proposals, the AI Creative Director activates an agentic team to apply current intelligence, recommend direction, challenge assumptions, and assemble the evidence. The Studio closes that gap—giving every GTM team member a structured way to apply their judgment with the full intelligence of the LLM brain behind them.

AI-SUPPORTED PROMPT +
EVIDENCE BLUEPRINT

Your GTM team member retains judgment and approval.

START WITH A FOUR-MONTH PROOF OF CONCEPT.

See how we put these three capabilities to work around your GTM priorities—building executive relationships, your company’s LLM Brain, and the ability to turn buyer intelligence into everyday GTM execution.

VIEW THE TRIAL PROGRESSION MAP →

THE ADVANTAGE COMPOUNDS

Every new signal strengthens the next assignment. Ongoing market-facing conversations and quarterly leadership interviews keep the LLM brain current as the business evolves.

ONGOING MARKET-FACING
CONVERSATIONS

Prospects | Customers | Partners

QUARTERLY LEADERSHIP
INTERVIEWS

GTM Strategy | Product | Vision

LIVING LLM BRAIN

Current, connected intelligence

NEXT GTM ASSIGNMENT

Intelligence carried into the work

WE HANDLE LLM ONBOARDING AND MANAGE THE HARNESS. YOU OWN THE INTELLIGENCE. YOUR TEAMS RETAIN STRATEGY, JUDGMENT, AND APPROVAL.

BUILT ON 350+ C-SUITE CONVERSATIONS AND MORE THAN TWO DECADES OF B2B LEADERSHIP AND GTM STRATEGY.

CHOOSE HOW TO DIVE DEEPER

UNDERSTAND THE STRATEGIC CASE

THE 10-SLIDE COaaS EVIDENCE CASE

See the 10-slide VC/private-equity-style case for how COaaS connects customer obsession to revenue—aligning leadership and GTM teams around strategy, nurturing and influencing buying groups, and carrying current intelligence into execution.

VIEW THE 10-SLIDE CASE

TEST THE ECONOMIC CASE

71.5%

THE ABM PODCASTING FEE-OFFSET CALCULATOR

See how the calculator uses published B2B benchmarks to estimate that ABM Podcasting strategic-fit meetings could offset 71.5% of the four-month proof-of-concept fee.

EXPLORE THE CALCULATOR

MEASURE THE CONTRIBUTION

EVERY BUYER INSIGHT SHOULD LEAVE AN EVIDENCE TRAIL TO ACTION

See how COaaS connects the executive engaged and exact evidence captured to the GTM work approved, the commercial progression that follows, and the client data that completes the record.

EXPLORE MEASUREMENT & ATTRIBUTION

SEE THE NEAR-TERM PIPELINE CASE

EXECUTIVE ACCESS CAN CREATE PIPELINE—AND HELP EXISTING DEALS MOVE

See how ABM Podcasting can open cold priority accounts, add executive access to developing or stalled opportunities, influence the wider buying group, support customer and partner growth, and create intelligence the entire GTM team can use.

EXPLORE NEAR-TERM PIPELINE IMPACT