Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”
Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa John's and Potbelly Sandwiches. In this exclusive interview, discover his unique method of merging B2C and B2B marketing that includes but goes much deeper than grabbing more attention and connecting with the emotional needs of B2B buyers. Explore Brandon's unique fusion of B2C and B2B tactics to fuel innovation at GroundTruth.
Discover how Morgan Digiorgio harnessed the opportunities between marketing and sales to achieve growth, boasting a remarkable 152% expansion over a span of three years. During this insightful discussion, don’t miss the opportunity to glean insights from her triumphs and strategies.
Introducing Morgan DiGiorgio, the SVP of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the responsibility of aligning the sales and marketing teams. Her results? An impressive 152% growth over three years. Learn from her unique approaches and successes during this in-depth interview.
A joint research study between Forrester and Impact.com, with companies with mature partnership programs witnessing an average of 28% of their total company revenue.In this 4:43 podcast episode video clip…
Introducing Cristy Garcia, the CMO of impact.com and a Chief and Forbes Communication Council member. With almost 20 years of experience in B2B tech marketing, she leads a team of…
Tim Hines is the CMO of AmTrav and a global keynote speaker. He is also the author of the book "The Marketing Starter." Tim is passionate about applying an entrepreneurial…
"It's been critical for our business to have our reach go beyond just using our own voice but bringing in perspectives from others as well." - Lisa Hayashi, CMO of…
Meet Daniel Christian, Senior VP of Marketing at Tradesmen International, renowned for his adeptness in bridging marketing strategy and profitability.
"You can align the company's internal focus with customer needs through the concept of a common unit of measure, effectively closing the gap between customer desires and corporate profitability.” -…