In this 5:41 video, Dawn Werry and Jamie Gier tackle the hidden challenge of balancing short-term demands with long-term brand and trust. They cite Forrester data showing that boardrooms rarely discuss brand, despite trust being their top strategy. They outline metrics, churn, retention, and lifetime value to quantify brand ROI. Their guidance helps leaders make trust tangible and actionable.
Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.
Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.
In this 7:24 video, Luna Shirley and Sanja Gabler warn that over-alignment slides into interdepartmental micromanagement. They stress the importance of trusting expert teams once direction is clear and defined. They also add that focus and prioritization prevent internal drift. Moreover, they also point to leadership clarity as the engine of alignment.
Episode #210: Luna Shirley, Chief Revenue Officer at ROI Hunter, and Sanja Gabler, Chief Revenue Officer at Trapets, discuss the most complex growth barriers. They unpack internal alignment, customer obsession, and trust as core levers. They share lessons from long cycles and crowded SaaS markets that turn insights into practical execution.
Episode #210: Luna Shirley, Chief Revenue Officer at ROI Hunter, and Sanja Gabler, Chief Revenue Officer at Trapets, discuss the most complex growth barriers. They unpack internal alignment, customer obsession, and trust as core levers. They share lessons from long cycles and crowded SaaS markets that turn insights into practical execution.
Episode #198: In this 3:07 video, Barbara Toens explores the gap between superficial data and deep customer understanding. She argues that knowing demographics isn’t enough and marketers must uncover underlying motivations. Barbara highlights the role of perception and the importance of probing beneath surface-level metrics. This depth enables accurate customer-centric solutions and strategic differentiation.
Episode #198: Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how marketing earns its C-Suite seat by ensuring every decision starts with deep customer understanding. Barbara shares best practices for VOC calls, cross-functional alignment, and transforming marketing from a cost center to a growth engine.
Episode #198: Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how marketing earns its C-Suite seat by ensuring every decision starts with deep customer understanding. Barbara shares best practices for VOC calls, cross-functional alignment, and transforming marketing from a cost center to a growth engine.
Episode #194: Nikhil Kalanjee, Founder & Managing Director at Time to First Bite, shares key strategies for thriving in today’s rapidly evolving business landscape. Drawing from his diverse experience across agencies and corporations, Nikhil highlights the importance of aligning marketing with core business values, understanding the Ideal Customer Profile (ICP), and balancing short-term ROI with long-term brand growth. He positions the CMO not just as a marketer, but as a strategic leader who must advocate for the customer and steer the organization with insights rooted in real-world engagement.