In this 4:27 video, Cindy White urges leaders to replace one-and-done surveys with continuous listening. She recommends NPS and CSAT programs that reach beyond the buying committee. She also suggests reducing customer tax by offering value like alpha and beta access. It’s all about starting every internal discussion by tying the voice of the customer to the purpose.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
In this 4:32 video, Baris and Rhiannon argue for an outside-in strategy anchored in the voice of the customer. They warn against chasing outliers or aspirational accounts and urge focusing on the ideal customer who stays and grows because consistent listening to them keeps pace with shifting realities and clarifies priorities across teams. The VoC is an objective “truth serum” that aligns executives and sharpens ICP with confidence.
Episode #214: Baris Vural, Chief Revenue Officer at Smartlinx, and Rhiannon Staples, Chief Marketing Officer at ClearCompany, unpack the top growth blockers their peer C-suite leaders face. They connect internal misalignment, weak customer insight, and low trust to stalled revenue and show how ABM, if executed through brand and VoC, solves these gaps. As a result, you can expect practical guidance on aligning teams, refining ICP, and ultimately turning trust into pipeline momentum.
Episode #214: Baris Vural, Chief Revenue Officer at Smartlinxs, and Rhiannon Staples, Chief Marketing Officer at ClearCompany, unpack the top growth blockers their peer C-suite leaders face. They connect internal misalignment, weak customer insight, and low trust to stalled revenue and show how ABM, if executed through brand and VoC, solves these gaps. As a result, you can expect practical guidance on aligning teams, refining ICP, and ultimately turning trust into pipeline momentum.
In this 6:57 video, Felix Bartels highlights why proactive one-on-one conversations are essential for sustainable growth. He explains how Serviceplan builds trusted communities where CMOs can share openly without sales pressure. Felix contrasts transactional conversations with peer-led dialogue. He shows how creating these environments uncovers authentic challenges and real solutions.
Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.
Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.
Episode #212: Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages.
Episode #212: Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages.