Episode #226: Joshua Leatherman explains why many B2B companies stall around 80 to 100 million when a sales-led approach exhausts the easier parts of the market. He shows how to replace random acts of marketing with a scalable go to market system that unites demand marketing, sales development, revenue operations, sales, and client success around a shared process and attribution.
In this 6:57 video, Brian Gilman explains why high ticket solutions require breaking the classic marketing waterfall. He shows that C suite buyers are not researching like mid market practitioners and that access is limited. He argues for rapid meetings, demos, and technical depth to rise above noise. He connects this to trust recovery and materially higher close rates.
Episode #224: Brian Gilman, Chief Marketing Officer at ThetaRay, explains why AI has equalized claims and intensified a B2B trust gap. He shows how quickly getting into the room with C-suite buyers reframes discovery around business outcomes. He details why alignment across product, sales, and finance prevents roadmap drift. He closes with a practical lens for activating authentic customer voice.
Episode #224: Brian Gilman, Chief Marketing Officer at ThetaRay, explains why AI has equalized claims and intensified a B2B trust gap. He shows how quickly getting into the room with C-suite buyers reframes discovery around business outcomes. He details why alignment across product, sales, and finance prevents roadmap drift. He closes with a practical lens for activating authentic customer voice.
In this 3:46 video, Stephanie Davis Smith explains a six-stage psychology from excitement to “we.” She personalizes support to speed progress and reduce churn. She celebrates raving fans who amplify the message. She notes referral gains as proof of loyalty.
Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Episode #221: Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He demonstrates how to strike a balance between today’s needs and both near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice.
Episode #221: Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He demonstrates how to strike a balance between today’s needs and both near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice.
Episode #220: Chris Green, Chief Revenue Officer at FreshRealm, explains why process beats outcome chasing in turbulent companies. He shows how accurate and timely communication aligns boards, founders, and teams. Chris connects customer conversations to sharper ICP focus and growth path choices. He closes by emphasizing that relationships are the true compounding asset.