Read more about the article Getting Things Done as a CMO, Now CRO

Getting Things Done as a CMO, Now CRO

Sanja Gabler, Chief Revenue Officer at Trapets, shares her experience transitioning from CMO to CRO, highlighting the role's strategic demands in unifying marketing, sales, and customer success. She addresses common challenges like sales-marketing alignment and fostering revenue ownership across teams. She also discusses the importance of customer experience as a competitive advantage, emphasizing the need to refine the ideal customer profile and exceed service expectations.

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Read more about the article Getting Things Done as a CMO, Now CRO

Getting Things Done as a CMO, Now CRO

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Sanja Gabler, Chief Revenue Officer at Trapets, shares her experience transitioning from CMO to CRO, highlighting the role's strategic demands in unifying marketing, sales, and customer success. She addresses common challenges like sales-marketing alignment and fostering revenue ownership across teams. She also discusses the importance of customer experience as a competitive advantage, emphasizing the need to refine the ideal customer profile and exceed service expectations.

Continue ReadingGetting Things Done as a CMO, Now CRO
Read more about the article CMOs: How to Forecast for your CFO with Confidence

CMOs: How to Forecast for your CFO with Confidence

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Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasizes the significance of fostering relationships within the C-suite, especially between CMOs and CFOs, given marketing’s role as a substantial cost center.

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Read more about the article From CMO to CRO: Marketing and Sales Alignment

From CMO to CRO: Marketing and Sales Alignment

Jake Braly, CRO at Krisp, reflects on his transition from CMO to CRO, highlighting the need for strong alignment between marketing and sales teams. He stresses the importance of a unified understanding of target buyers and a focus on driving revenue growth. Jake also delves into how the role of marketing is evolving in B2B contexts and the significant impact content has on buyer decision-making.

Continue ReadingFrom CMO to CRO: Marketing and Sales Alignment
Read more about the article From CMO to CRO: Marketing and Sales Alignment

From CMO to CRO: Marketing and Sales Alignment

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Jake Braly, CRO at Krisp, reflects on his transition from CMO to CRO, highlighting the need for strong alignment between marketing and sales teams. He stresses the importance of a unified understanding of target buyers and a focus on driving revenue growth. Jake also delves into how the role of marketing is evolving in B2B contexts and the significant impact content has on buyer decision-making.

Continue ReadingFrom CMO to CRO: Marketing and Sales Alignment