Read more about the article The Ultimate Trust Builder: Why The Story Is Not About You

The Ultimate Trust Builder: Why The Story Is Not About You

Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.

Continue ReadingThe Ultimate Trust Builder: Why The Story Is Not About You
Read more about the article The Ultimate Trust Builder: Why The Story Is Not About You

The Ultimate Trust Builder: Why The Story Is Not About You

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Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.

Continue ReadingThe Ultimate Trust Builder: Why The Story Is Not About You
Read more about the article How to Take Win Rates from 25% to 50%

How to Take Win Rates from 25% to 50%

Episode #207: Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.

Continue ReadingHow to Take Win Rates from 25% to 50%
Read more about the article How to Take Win Rates from 25% to 50%

How to Take Win Rates from 25% to 50%

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Episode #207: Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.

Continue ReadingHow to Take Win Rates from 25% to 50%
Read more about the article (3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”

(3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”

Episode #197: In this 3:33 video, Luna Shirley explores customer experience (CX) as a core growth lever. She highlights ROI Hunter’s investment in robust customer success teams that act as trusted partners. Luna shows how sharing best practices builds client confidence and drives referrals.

Continue Reading(3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”
Read more about the article Why Hypergrowth Shouldn’t Be Our Primary Goal

Why Hypergrowth Shouldn’t Be Our Primary Goal

Episode #197: Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.

Continue ReadingWhy Hypergrowth Shouldn’t Be Our Primary Goal
Read more about the article Why Hypergrowth Shouldn’t Be Our Primary Goal

Why Hypergrowth Shouldn’t Be Our Primary Goal

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Episode #197: Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.

Continue ReadingWhy Hypergrowth Shouldn’t Be Our Primary Goal
Read more about the article (6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”

(6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”

In this 6:28 video, Mark Walker explores the misalignment between sales and marketing over lead value. He discusses how MQLs often focus on behavioral metrics without ICP fit, while sales expect leads ready to buy. He underscores the tension this creates in lead-nurturing efforts. The conversation spotlights practical steps to unite both teams.

Continue Reading(6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”
Read more about the article Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.

Continue ReadingWhy B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?
Read more about the article Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

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Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.

Continue ReadingWhy B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?