Episode Archive - Page 27 of 34 - Content Strategies

CRO POV: The Future of the B2B Revenue Engine

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Post published:November 18, 2023
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Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, it is essential for companies to create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.

“Why CMOs Need To Be Great Forecasters”

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Post published:November 13, 2023
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Gayle Nixon, a multiple-time B2B CMO with 20+ years of experience, shares her insights on why CMOs need to be great forecasters and how she has flipped the traditional marketing attribution model. Instead of looking at marketing results after the fact, she focuses on predicting marketing spend and ROI before implementing any tactics.

CMOs: Today’s Blue Ocean for Revenue Marketers

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Post published:November 13, 2023
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Jonathan Symonds, a 2x CMO with seven years of experience in the C-Suite, discusses the importance of adapting to the B2B self-serve buying trend. He explains how he has not only successfully implemented a 100% inbound buying process, but also built a content machine that serves as a perpetual seller to its audience, spanning developers through the C-suite.

CMOs: The True Role of B2B Demand Gen & Customer Marketing

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Post published:November 6, 2023
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Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.

B2B CMOs: The Expanded Perception of Creating Growth

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Post published:November 6, 2023
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John Golden, CMO and Chief Strategy Officer of Pipeliner, brings a unique perspective having held leadership roles from CEO to sales, marketing, and strategy. His experience allows him to shed light on the importance of aligning sales and marketing, questioning assumptions, and finding the right balance between long-term brand building and short-term revenue generation.

A CRO’s POV on Embracing Disruptive Sales Strategies

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Post published:October 30, 2023
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Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value-based selling, and the crucial role of content in a deal's pre- and post-sales stages. Additionally, he discusses how a brand can streamline the sales process by reducing initial sales cycles.

Starting Targeted, Trust-Based Conversations from Influencer Content

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Post published:October 22, 2023
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Brynne Tillman, the CEO of Social Sales Link and The Modern Banker, helps professionals leverage LinkedIn to position themselves as thought leaders and attract their target audience by overcoming the problem with traditional sales approaches. Brynne is an expert in social selling, and particularly LinkedIn strategies.

CMOs: Internal Marketing’s Vital Significance

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Post published:October 22, 2023
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Meet Charlie Riley, a VP of Marketing with 20+ years of experience, recognized as a top 50 marketing influencer. He emphasizes that internal marketing is vital, fostering collaboration and cohesion by cultivating a communicative culture within organizations – the glue for departmental unity and success.

CMOs: How to Execute the Perfect Buyer’s Journey

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Post published:October 19, 2023
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Staci Firios is a 3x B2B CMO with over 25 years of experience in marketing and communications. She has worked with large, well-funded organizations and smaller, more agile B2B tech companies. Click through to learn her insights on creating the perfect buyer's journey without forcing them into a predefined funnel.

CMOs: How to Repair a Broken Marketing Department

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Post published:October 19, 2023
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Tanya Stricker is the VP of Marketing for an enterprise B2B software company, CloudGen. With her extensive experience leading marketing teams in numerous SaaS companies, Tanya has become an expert in fixing broken marketing departments and building high-performance marketing teams.

CRO POV: The Future of the B2B Revenue Engine

“Why CMOs Need To Be Great Forecasters”

CMOs: Today’s Blue Ocean for Revenue Marketers

CMOs: The True Role of B2B Demand Gen & Customer Marketing

B2B CMOs: The Expanded Perception of Creating Growth

A CRO’s POV on Embracing Disruptive Sales Strategies

CMOs: Internal Marketing’s Vital Significance

CMOs: How to Execute the Perfect Buyer’s Journey

CMOs: How to Repair a Broken Marketing Department

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