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Despite being bootstrapped, Kenneth Burke, the VP of Marketing at TexRequest, discusses the value of content marketing as a cost-effective strategy. While it required time and effort, it allowed them to build a reputation, attract qualified traffic, and serve as sales enablement tools.
“Look at your startup, resources, or time limitations as opportunities and reframe them.” – Kenneth Burke
Kenneth emphasizes the importance of putting oneself in the customer’s shoes and creating content that would be genuinely helpful to them, even beyond the solutions surrounding your company.
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