Kenneth Burke is the VP of Marketing at TexRequest and a contributing writer for Entrepreneur Magazine. With over 1,000 published articles and experience helping to grow TextRequest from a bootstrapped company to generating $15 million in revenue, Kenneth shares insights and strategies for leveraging content to drive revenue.
Alex Shevelenko is the CEO of RELAYTO, a content experiences company. With a vast background at companies like Salesforce, SAP, and Microsoft, Alex discusses how to go beyond the limitations of traditional content delivery methods and create interactive customer experiences for better engagement and actions.
Vincent Guérin, a B2B marketing veteran with over 20 years of experience, emphasizes the significance of content in B2B marketing. He advises crafting valuable content for diverse audiences, emphasizing thought leadership to establish trust, with an 85% focus on audience-centric content and 15% on product-related content.