3:52 Video: “How To Create Your Highest Performing Content.”
In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company’s focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.
In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company’s focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.
“Our greatest sales team is our customer base because it’s peer-to-peer, it’s referral-based. So a lot of our content, our educational content, is capturing the voices of our customers—and that is our highest-performing content.” – Jamie Gier
Her company prioritizes educational content to stand out in a crowded market, emphasizing the need to lead with the customer’s voice. Jamie highlights the importance of leveraging customer voices to validate the company’s unique perspective and build trust and authenticity. Ultimately, the goal is for customers to be at the forefront, sharing their experiences and solutions as the company provides support and a platform for their voices.
To catch the full interview with Jamie Gier on “Part 5: Why B2B CMOs Fail So Quickly.” CLICK HERE.
3:52 Video: “How To Create Your Highest Performing Content.”
Next Steps
In this video, Jamie discusses creating your highest-performing content. To elevate your content’s ROI and revenue impact, don’t miss the opportunity to CLICK HERE and schedule a 20-minute strategy session with Steve MacDonald, founder of ConstentStrategies.io.
ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION:
Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforce your market perspective, build peer-level trust, and dismantle objections that kill deals.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
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