Podcast Series: Why B2B CMOs Fail So Quickly
This ongoing podcast series aims to pinpoint the specific reasons behind the higher failure rate of B2B CMOs within the C-suite and offers actionable solutions to address these challenges. It delves into the unique factors contributing to their tenure rates, providing valuable insights for CMOs and organizations seeking to improve their leadership longevity, career productivity, and success.
Part One (eBook): Why B2B CMOs Fail So Quickly
Part Two with Nancy Maluso, a seasoned B2B marketing expert with a background as a leading CMO, a Chief Strategy Officer, a Forrester Analyst specializing in B2B GTM consulting, and a former Vice President of Sales.
Part Three with Darryl Praill, an accomplished 4x CMO and 2x CRO with an impressive track record. Darryl, a renowned content creator and respected figure on LinkedIn
Part Four with Melissa Sargeant, a 4x B2B CMO with over 25 years of experience in tech marketing. She has worked across roles from PR to demand gen and product marketing with a talent for leveraging data for revenue generation.
Part Five with Jamie Gier, a 3x CMO with over 25 years of experience in B2B marketing. Jamie coined the phrase, “Today’s demand is tomorrow’s demand.”
ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION:
Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforce your market perspective, build peer-level trust, and dismantle objections that kill deals.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
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