In this 4:11 video, Katie Strout explains why marketing's role is expanding beyond traditional functional boundaries. She describes customer obsession, market insight, and holistic business growth as responsibilities that increasingly define modern marketing leadership. Katie also explains why combining quantitative evidence with direct customer validation creates a powerful way to demonstrate business impact.
Episode #323: Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer experience, and the importance of asking better questions. Alison also shows how customer insight can shape decisions, strengthen trust, and support growth across the business.
Episode #323: Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer experience, and the importance of asking better questions. Alison also shows how customer insight can shape decisions, strengthen trust, and support growth across the business.
In this 3:35 video, Alison Richmond explains why customer insight must be shared across the business. She connects strong marketing to long-running customer relationships and a clear understanding of the brand promise. Creating a trusted source of customer truth helps teams make better decisions and deliver experiences that differentiate the company.
Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices can become powerful assets across the entire revenue funnel.
In this 2:04 video, Cristy Garcia explains why customer obsession requires more than completing a transaction. Influencers can create communities where customers develop stronger connections, trust, and a sense of belonging around a brand. Cristy argues that B2B companies have an opportunity to use these communities more intentionally to strengthen customer relationships.
Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices can become powerful assets across the entire revenue funnel.
In this 5:01 video, Cynthia Gumbert explains how continuous customer input improves marketing, sales, product decisions, and brand trust. She shows why listening helps companies stay focused instead of reacting to every new competitor. Cynthia also reveals how providing value outside sales and renewal cycles builds stronger, longer-lasting customer relationships.
Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.
Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.