Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities.
Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities.
In this 5:22 video, Laura Davis explains why staying close to customers gives companies a stronger understanding of changing priorities. She shares a high bar for customer engagement and argues that customer-facing conversations should extend across the organization. Consistent customer proximity helps product and go-to-market teams focus on real business problems instead of internally driven ideas.
Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.
In this 3:49 video, Rebecca Welsher Kaplan explains why customer obsession must guide technology innovation instead of following it. She shares how listening for recurring customer challenges helps organizations anticipate future needs before competitors do. Technology creates greater value when it solves meaningful problems customers have not yet articulated.
Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.
Episode #316: Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He explains how a unified message increased market awareness, aligned the organization, and strengthened revenue outcomes. Justin also reveals why the best marketers listen closely to customers to create strategies that drive long-term growth.
Episode #316: Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He explains how a unified message increased market awareness, aligned the organization, and strengthened revenue outcomes. Justin also reveals why the best marketers listen closely to customers to create strategies that drive long-term growth.
Episode #312: Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and revenue outcomes. She also outlines practical leadership changes that help customer insights influence strategic decisions across the business.
In this 6:29 video, Christine Ravanat explains why meaningful customer conversations should begin long before buyers are ready to purchase. She shares how understanding business context builds trust and strengthens executive relationships over time. She also explains why authentic curiosity creates better opportunities than leading with a sales pitch.