In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.
In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.
In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful sales pipeline. They stress the significance of establishing a recognizable brand to make prospecting and outreach more efficient. Ensuring the brand is familiar to buyers reduces the need for extensive outreach efforts, ultimately speeding up the sales cycle.
Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”