Alex Shevelenko is the CEO of RELAYTO, a content experiences company. With a vast background at companies like Salesforce, SAP, and Microsoft, Alex discusses how to go beyond the limitations of traditional content delivery methods and create interactive customer experiences for better engagement and actions.
Jill Tygh, a 15-year marketing veteran and VP of Marketing at Data Cubed Health, has cultivated a unique rapport with the sales team, earning her a coveted spot as a regular participant in sales calls. In this interview, Jill discusses how she builds strong relationships between marketing and sales to achieve phenomenal results.
Jim McNiel, a 2x CEO/CMO/CSO (Chief Strategy Officer), is currently the CMO of the world's oldest and largest privately funded Fusion energy company. With a software engineering background and decades of tech experience, Jim is passionate about building brands and thought leadership aided by AI language models.
This ongoing podcast series aims to pinpoint the specific reasons behind the higher failure rate of B2B CMOs within the C-suite and offers actionable solutions to address these challenges. It delves into the unique factors contributing to their tenure rates, providing valuable insights for CMOs and organizations seeking to improve their leadership longevity, career productivity, and success.
Ron Carson, a seasoned Chief Marketing Officer, brings over two and a half decades of expertise spanning Silicon Valley startups to multi-billion dollar enterprises. He also holds a distinguished membership in the Forbes Communications Council. Ron possesses a profound appreciation for the significance of advocating for the customer's perspective, influencing corporate priorities, refining marketing strategies, and propelling business growth.
Meet Polo Aristoy, a seasoned CMO, former Nielsen analyst, and consultant. In this interview, he delves into the intricacies of B2B marketing, stressing the integration of B2C strategies, emphasizing brand significance, and the impact of emotion on the company’s storytelling and buyer perceptions.
Meet Maria Osipova, the CMO at Penny AI who has over 20 years of experience in marketing and a deep focus on revenue alignment. She is currently writing a course on AI and has extensive knowledge of the topic. In this interview, we talk about understanding, working with, and executing AI in your marketing efforts.
Meet Jill Tygh, a seasoned marketing professional with over 15 years of experience across all of marketing’s functional roles in B2B marketing. Beyond her impressive career journey, what truly sets Jill apart is her innovative approach to utilizing podcasts as a catalyst for revenue generation.
Jeff Perkins, a 3x CMO and CEO, has a wealth of experience driving hockey stick growth at startups. Jeff has successfully led multiple companies to rapid growth. Many companies wonder how others are able to experience exponential growth while they struggle to make incremental progress. Jeff sheds light on this topic.
Jill Ransome, a 2x B2B CMO, discusses alignment and strategic thinking when looking for a new CMO position. She talks about the high turnover rate of B2B CMOs and the need to interview companies as much as they interview you and ensure alignment with your beliefs on the true role of a CMO in adding value to the organization.