Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.
Monica Cooper, CMO of the Robinson School of Business, underscores the well-established B2B strategy of leveraging external influencers, specifically alumni, to authenticate graduating students' achievements. Through alumni participation in teaching, shaping the curriculum, and contributing to marketing narratives, the school effectively demonstrates its influence on students' career trajectories and their proactive preparation for success.
Vinay Nair, a former CMO with experience at companies like IBM and Microsoft, shares his insights on being a successful CMO and building strong relationships with the C-suite. Vinay has a phenomenal background as an analyst, consulting, the planning side, owning the P&L, and doubling SaaS companies from $25 to $50 million in ARR.
Discover how Morgan Digiorgio harnessed the opportunities between marketing and sales to achieve growth, boasting a remarkable 152% expansion over a span of three years. During this insightful discussion, don’t miss the opportunity to glean insights from her triumphs and strategies.
Introducing Morgan DiGiorgio, the SVP of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the responsibility of aligning the sales and marketing teams. Her results? An impressive 152% growth over three years. Learn from her unique approaches and successes during this in-depth interview.
Introducing Morgan DiGiorgio, the Senior Vice President of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the potential of aligning the sales & marketing functions. Her results? An impressive 152% growth over three years. Despite a challenging market environment for her Ideal Customer Profiles (ICPs), her strategies have helped lead the company to secure a spot on the Inc. 5000 list for the past three consecutive years. Learn from her successes during this in-depth interview.
Introducing Anne Gherini, the CMO at Sierra Ventures, an early-stage venture capital firm focused on the future of enterprise technologies. With a background in marketing and experience in both B2C and B2B marketing, Anne has a unique perspective on building marketing foundations for startups and helping them scale.
Bill Glenn is a seasoned marketing veteran and CMO at Blueboard. With an extensive background spanning over 25 years in B2B marketing, Bill has held key CMO positions at Series B and Series C companies. His marketing approach emphasizes delivering value through the company’s reputation and offerings, as well as aiding salespeople in establishing expertise and trust. Bill's innovative ideas for enhancing salespeople's industry knowledge go beyond convention and aim to foster a relationship of reciprocity between marketing and sales.
Ryan George, DocuPace Technologies' CMO, brings over 20 years of marketing communication experience. He excels in crafting a comprehensive, unified strategy by integrating insights and support from all company departments. Ryan emphasizes aligning external and internal goals, fostering interdepartmental connections, and acting as a cohesive force. He backs his ideas with concrete examples of successful implementation.
A joint research study between Forrester and Impact.com, with companies with mature partnership programs witnessing an average of 28% of their total company revenue.In this 4:43 podcast episode video clip…