Staci Firios is a 3x B2B CMO with over 25 years of experience in marketing and communications. She has worked with large, well-funded organizations and smaller, more agile B2B tech companies. Click through to learn her insights on creating the perfect buyer's journey without forcing them into a predefined funnel.
Tanya Stricker is the VP of Marketing for an enterprise B2B software company, CloudGen. With her extensive experience leading marketing teams in numerous SaaS companies, Tanya has become an expert in fixing broken marketing departments and building high-performance marketing teams.
Introducing David Howard, VP of Marketing at Buzzboard. With a background in demand gen and big data, David prioritizes getting things done in marketing with limited resources. He emphasizes the importance of backward planning, using abstracts as planning tools, and creating a matrix to identify content gaps.
Meet Bruno Trimouille, Litera's CMO with a software development and sales background, as he discusses merging the acquisition of twelve different brands in under two years into one transformation journey. Learn how aligning people, streamlining marketing, and using analytics are keys to their transformation success.
In this 4:36 video summary of the podcast interview, Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, discuss the common issue of stalled deals in sales and how to overcome them. They emphasize the importance of having a defined process and clear communication to keep deals moving forward.
In this 4:01 video summary of the podcast interview, Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire discuss the importance of company culture. They talk about successfully creating a positive and supportive work environment that Tristan attributes to 50% of the business's success.
In this 3:39 video summary of the podcast interview with Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire, they discuss their unique marketing and sales approach. Shawn and Tristan emphasize the importance of establishing long-term relationships with partners (clients) rather than simply closing deals and moving on.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.
Matt Klassen is a 2x CMO currently with Kobiton, an automated mobile testing platform. Matt's background covers a range from software development to enterprise sales. Matt applies a development-based agile development process to help align marketing with customers and internal departments for greater efficiencies and success.