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Karla Rivershaw, the Head of Marketing at Patch, discusses the importance of using content to understand and engage with buyers.
“Thought leadership is probably one of the most important things we can do as marketers.” – Karla Rivershaw
She emphasizes the need for data-driven marketing and tracking buyer behavior through content interactions. Karla highlights the role of thought leadership in building trust and credibility and using intent data to identify where buyers are in their journey.
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