Episode #218: Shirin Hameed, CMO at Detroit Engineered Products, explains why trust is the missing link in B2B growth. She shows how post-sale experiences create loyalty. She urges authentic alignment across teams. She shares practical ways to maintain consistent messaging.
Episode #217: Aviv Canaani, Chief Revenue Officer at Datarails, breaks down how to engineer a predictable revenue model by treating go-to-market like a factory. He explains the handoffs between marketing, SDRs, AEs, and solution consultants, and why brand trust and creative risk-taking accelerate demand, conversion, and forecasting accuracy.
Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
Episode #214: Baris Vural, Chief Revenue Officer at Smartlinxs, and Rhiannon Staples, Chief Marketing Officer at ClearCompany, unpack the top growth blockers their peer C-suite leaders face. They connect internal misalignment, weak customer insight, and low trust to stalled revenue and show how ABM, if executed through brand and VoC, solves these gaps. As a result, you can expect practical guidance on aligning teams, refining ICP, and ultimately turning trust into pipeline momentum.
Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.
Episode #212: Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages.
Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.
Episode #210: Luna Shirley, Chief Revenue Officer at ROI Hunter, and Sanja Gabler, Chief Revenue Officer at Trapets, discuss the most complex growth barriers. They unpack internal alignment, customer obsession, and trust as core levers. They share lessons from long cycles and crowded SaaS markets that turn insights into practical execution.
Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.