Meet Polo Aristoy, a seasoned CMO, former Nielsen analyst, and consultant. In this interview, he delves into the intricacies of B2B marketing, stressing the integration of B2C strategies, emphasizing brand significance, and the impact of emotion on the company’s storytelling and buyer perceptions.
Meet Maria Osipova, the CMO at Penny AI who has over 20 years of experience in marketing and a deep focus on revenue alignment. She is currently writing a course on AI and has extensive knowledge of the topic. In this interview, we talk about understanding, working with, and executing AI in your marketing efforts.
Jeff Perkins, a 3x CMO and CEO, has a wealth of experience driving hockey stick growth at startups. Jeff has successfully led multiple companies to rapid growth. Many companies wonder how others are able to experience exponential growth while they struggle to make incremental progress. Jeff sheds light on this topic.
Jill Ransome, a 2x B2B CMO, discusses alignment and strategic thinking when looking for a new CMO position. She talks about the high turnover rate of B2B CMOs and the need to interview companies as much as they interview you and ensure alignment with your beliefs on the true role of a CMO in adding value to the organization.
Introducing Steve Arentzoff, the SVP of Marketing for FlexPay with over 20+ years of experience, discusses the importance of reshaping the problem as a much larger opportunity with internal and external audiences. The goal is to create a sense of urgency and FOMO, positioning the company as the leader in solving a critical problem.
Matt Anthony, CMO of Query, a cybersecurity company, has extensive experience in startups, having worked with eight startups focused on high growth and advising five more. Having gained valuable knowledge on developing teams for high-growth companies, Matt shares insights on building high-performance startup teams.
Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.
In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.
Introducing special guest Dayna Rothman, a 2x CMO, former CRO, and currently the CMO at Censys. Dayna dives right into the challenges faced by B2B CMOs (who suffer the shortest tenure in the C-suite) and the importance of content in driving growth from Dayna's POV—informed by her tenure running content for Marketo, pre- and post-IPO.
In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.