James Furbush, VP of Marketing at a healthcare fintech company, brings a unique perspective, having started his career in journalism and worked as a managing editor before transitioning to marketing. He believes that content is critical for B2B marketers, and we should treat content as a product in and of itself.
CMO and serial startup marketer Phil Carpenter delves into category creation's importance in all B2B marketing. Phil explains the strategies and mindset needed to pioneer a new market and become a thought leader, relevant for any B2B marketer seeking to explore new territory and grow opportunities for their company.
Warren Zenna is the founder and CEO of the CRO Collective, a company that focuses on helping CEOs build CRO-ready organizations. Warren discusses how multiple C-suite executives informing revenues creates silos and hinders alignment, proposing a single C-suite role for streamlined revenue development across departments.
Karen Sage, a five-time B2B CMO and the current CMO at Shipwell, brings a unique marketing perspective with her math and engineering background. Known for her track record in guiding companies to successful exits, she discusses the evolution of content and introduces the concept of Content 3.0 in this podcast interview.
Karen Sage, a five-time B2B CMO and the current CMO at Shipwell, brings a unique marketing perspective with her math and engineering background. Known for her track record in guiding companies to successful exits, she discusses the evolution of content and introduces the concept of Content 3.0 in this podcast interview.
Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.
Kenneth Burke is the VP of Marketing at TexRequest and a contributing writer for Entrepreneur Magazine. With over 1,000 published articles and experience helping to grow TextRequest from a bootstrapped company to generating $15 million in revenue, Kenneth shares insights and strategies for leveraging content to drive revenue.
Alex Shevelenko is the CEO of RELAYTO, a content experiences company. With a vast background at companies like Salesforce, SAP, and Microsoft, Alex discusses how to go beyond the limitations of traditional content delivery methods and create interactive customer experiences for better engagement and actions.
Jill Tygh, a 15-year marketing veteran and VP of Marketing at Data Cubed Health, has cultivated a unique rapport with the sales team, earning her a coveted spot as a regular participant in sales calls. In this interview, Jill discusses how she builds strong relationships between marketing and sales to achieve phenomenal results.
Jim McNiel, a 2x CEO/CMO/CSO (Chief Strategy Officer), is currently the CMO of the world's oldest and largest privately funded Fusion energy company. With a software engineering background and decades of tech experience, Jim is passionate about building brands and thought leadership aided by AI language models.