LinkedIn ABM Strategy: Turning Target Accounts into Real Pipeline

Episode #278: Anthony Blatner, Managing Director, Founder, and CMO at Speedwork, explains how LinkedIn can transform ABM programs into a measurable pipeline. He outlines the importance of defining target audiences, aligning teams, and building dynamic account lists. He also discusses intent signals, persona targeting, and thought leader ads. These strategies help organizations reach buying groups and improve the quality of qualified leads.

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Internal Alignment Gaps: The Real Reason B2B Growth Stalls

Episode #277: Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable B2B growth. He discusses how siloed functions create friction that slows revenue velocity and weakens execution. McGlown highlights the importance of shared purpose across leadership teams. He also outlines how alignment around profitable growth accelerates collaboration and results.

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 Internal Alignment Gaps: The Real Reason B2B Growth Stalls

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Episode #277: Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable B2B growth. He discusses how siloed functions create friction that slows revenue velocity and weakens execution. McGlown highlights the importance of shared purpose across leadership teams. He also outlines how alignment around profitable growth accelerates collaboration and results.

Continue Reading Internal Alignment Gaps: The Real Reason B2B Growth Stalls

The New Sales Experience Model for Sustainable B2B Growth

Episode #270: Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms strategy and creates scalable growth. He also outlines how aligning teams, leveraging data, and focusing on real customer insights improve both conversations and outcomes. His approach demonstrates how modern CMOs shift from support roles to strategic revenue leaders.

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(2:37 Q&A Video) “Redefining Marketing to Drive Customer Experience Growth”

In this 2:37 video, Kamron Kunce explains how marketing is being redefined to include customer experience as a core function. He highlights how integrating CX into marketing changes priorities and strengthens growth strategies. He also shares why companies that fail to prioritize CX within marketing risk falling behind. His perspective shows how marketing is evolving into a broader, more impactful business driver.

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The New Sales Experience Model for Sustainable B2B Growth

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Episode #270: Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms strategy and creates scalable growth. He also outlines how aligning teams, leveraging data, and focusing on real customer insights improve both conversations and outcomes. His approach demonstrates how modern CMOs shift from support roles to strategic revenue leaders.

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(3:56 Q&A Video) “Building Revenue Alignment Accelerates Innovation and Decision Making”

In this 3:56 video, Dean Hickman-Smith explains that internal alignment begins with culture, mutual respect, and clear communication across leadership teams. He describes how distributed organizations can still move quickly when teams debate openly and commit to shared decisions. Dean emphasizes that when leaders remove ego and focus on outcomes, companies can innovate faster and respond better to customer feedback.

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Why Your CRO Playbook Is Already Obsolete

Episode #268: Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster technology markets. He describes how revenue leaders must shorten planning cycles and strengthen feedback loops among sales, product, and marketing. Dean shows that modern revenue leadership requires constant learning, customer alignment, and faster decision-making to keep up with rapidly changing buyer expectations.

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Why Your CRO Playbook Is Already Obsolete

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Episode #268: Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster technology markets. He describes how revenue leaders must shorten planning cycles and strengthen feedback loops among sales, product, and marketing. Dean shows that modern revenue leadership requires constant learning, customer alignment, and faster decision-making to keep up with rapidly changing buyer expectations.

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(7:24 Summary Video) “How to End Interdepartmental Micromanagement and Reclaim Market Focus”

In this 7:24 video, Luna Shirley and Sanja Gabler warn that over-alignment slides into interdepartmental micromanagement. They stress the importance of trusting expert teams once direction is clear and defined. They also add that focus and prioritization prevent internal drift. Moreover, they also point to leadership clarity as the engine of alignment.

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