Episode #451: Grainne Maycock, Chief Revenue Officer at Acolad Group, explains why deals lose momentum. She outlines how internal friction and misalignment quietly stall progress. She also shares how trust is built through transparency and consistent follow-through. She closes with practical ways to operationalize customer voice and communication.
Episode #239: Dr. Adrian Seeger, Chief Sales Officer at thyssenkrupp Schulte, explains why fundamental restructuring must start with the customer, not with internal cost-cutting. He describes customer centricity as a shared mindset that reaches far beyond tools and dashboards. Adrian urges every C-suite leader to spend meaningful time in direct conversations with customers. He shows how treating sales as a value center creates alignment, trust, and sustainable B2B growth.
Episode #238: Rich Watson, CRO at Amira Learning, explains why customer experience is now the primary driver of competitive advantage. He highlights how AI accelerates product creation, making experience the true differentiator. He outlines why renewals and expansion depend on consistent value. He also shows how organizations can evolve compensation, structure, and technology to align around the customer journey.
Episode #238: Rich Watson, CRO at Amira Learning, explains why customer experience is now the primary driver of competitive advantage. He highlights how AI accelerates product creation, making experience the true differentiator. He outlines why renewals and expansion depend on consistent value. He also shows how organizations can evolve compensation, structure, and technology to align around the customer journey.
Episode #236: Mark Flanagan, Chief Revenue Officer at LOGEX, explains why customer value must anchor every decision a revenue team makes. He highlights how rigid sales processes create friction that erodes trust early in the buyer experience. He explores why buyers arrive more informed than ever and how CROs must adapt to remain credible.