Read more about the article (3:39 Video) CRO of the Year + CMO Interview: Moving Beyond Sales Quotas

(3:39 Video) CRO of the Year + CMO Interview: Moving Beyond Sales Quotas

In this 3:39 video summary of the podcast interview with Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire, they discuss their unique marketing and sales approach. Shawn and Tristan emphasize the importance of establishing long-term relationships with partners (clients) rather than simply closing deals and moving on.

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Read more about the article Creating Uncommon Relationships & Involvement with Sales

Creating Uncommon Relationships & Involvement with Sales

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Jill Tygh, a 15-year marketing veteran and VP of Marketing at Data Cubed Health, has cultivated a unique rapport with the sales team, earning her a coveted spot as a regular participant in sales calls. In this interview, Jill discusses how she builds strong relationships between marketing and sales to achieve phenomenal results.

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