Read more about the article The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.

Continue ReadingThe Predictable Pipeline Playbook: Moving Beyond Funnel Thinking
Read more about the article (3:18 Q&A Video) “Defining the Right ICP Before Scaling Pipeline Experiments”

(3:18 Q&A Video) “Defining the Right ICP Before Scaling Pipeline Experiments”

In this 3:18 video, Maryna Stavnycha explains why predictable pipeline starts with a well-defined ICP. She argues that teams waste time when testing and measurement sit atop weak customer definitions. Her view is that ideal customers are not just buyers but customers who quickly reach value, stay longer, and expand. She also stresses that ICP clarity must come from behavior, data, and testing.

Continue Reading(3:18 Q&A Video) “Defining the Right ICP Before Scaling Pipeline Experiments”
Read more about the article The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

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Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.

Continue ReadingThe Predictable Pipeline Playbook: Moving Beyond Funnel Thinking