Read more about the article The Hidden Power of the Modern CMO in Driving Company Growth

The Hidden Power of the Modern CMO in Driving Company Growth

Episode #279: Signe Julie Valeur Bodholdt, Chief Marketing Officer at Famly, explains how modern CMOs must move beyond lead generation to represent the customer inside the business. She highlights the risks of focusing solely on decision-makers rather than end users. She also discusses category leadership, storytelling, and trust as competitive advantages. The conversation emphasizes deep customer understanding as the foundation for sustainable growth.

Continue ReadingThe Hidden Power of the Modern CMO in Driving Company Growth
Read more about the article The Hidden Power of the Modern CMO in Driving Company Growth

The Hidden Power of the Modern CMO in Driving Company Growth

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Episode #279: Signe Julie Valeur Bodholdt, Chief Marketing Officer at Famly, explains how modern CMOs must move beyond lead generation to represent the customer inside the business. She highlights the risks of focusing solely on decision-makers rather than end users. She also discusses category leadership, storytelling, and trust as competitive advantages. The conversation emphasizes deep customer understanding as the foundation for sustainable growth.

Continue ReadingThe Hidden Power of the Modern CMO in Driving Company Growth
Read more about the article The Evolving CMO: Owning Strategy Beyond Demand

The Evolving CMO: Owning Strategy Beyond Demand

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Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership.

Continue ReadingThe Evolving CMO: Owning Strategy Beyond Demand
Read more about the article The Evolving CMO: Owning Strategy Beyond Demand

The Evolving CMO: Owning Strategy Beyond Demand

Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership.

Continue ReadingThe Evolving CMO: Owning Strategy Beyond Demand