Matt Klassen is a 2x CMO currently with Kobiton, an automated mobile testing platform. Matt's background covers a range from software development to enterprise sales. Matt applies a development-based agile development process to help align marketing with customers and internal departments for greater efficiencies and success.
Introducing Devin Davis, the VP of Marketing at Tetrate, who speaks about the impact of content on every aspect of marketing. With nearly 20 years of experience in the field and leading significant-sized marketing organizations, Devin shares his unique playbook for content creation and how it can revitalize your marketing strategy.
Anita Tulsiani is a 2x CMO with a background in high tech from AMD to CoreLogic, and now runs her own company providing strategic and tactical marketing for B2B companies. Anita advises CMOs to fall in love with the products they market and ensure they have a voice at the table in the C-suite.
James Furbush, VP of Marketing at a healthcare fintech company, brings a unique perspective, having started his career in journalism and worked as a managing editor before transitioning to marketing. He believes that content is critical for B2B marketers, and we should treat content as a product in and of itself.
CMO and serial startup marketer Phil Carpenter delves into category creation's importance in all B2B marketing. Phil explains the strategies and mindset needed to pioneer a new market and become a thought leader, relevant for any B2B marketer seeking to explore new territory and grow opportunities for their company.
Warren Zenna is the founder and CEO of the CRO Collective, a company that focuses on helping CEOs build CRO-ready organizations. Warren discusses how multiple C-suite executives informing revenues creates silos and hinders alignment, proposing a single C-suite role for streamlined revenue development across departments.
Karen Sage, a five-time B2B CMO and the current CMO at Shipwell, brings a unique marketing perspective with her math and engineering background. Known for her track record in guiding companies to successful exits, she discusses the evolution of content and introduces the concept of Content 3.0 in this podcast interview.
Karen Sage, a five-time B2B CMO and the current CMO at Shipwell, brings a unique marketing perspective with her math and engineering background. Known for her track record in guiding companies to successful exits, she discusses the evolution of content and introduces the concept of Content 3.0 in this podcast interview.
Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.
Kenneth Burke is the VP of Marketing at TexRequest and a contributing writer for Entrepreneur Magazine. With over 1,000 published articles and experience helping to grow TextRequest from a bootstrapped company to generating $15 million in revenue, Kenneth shares insights and strategies for leveraging content to drive revenue.