Brynne Tillman, the CEO of Social Sales Link and The Modern Banker, helps professionals leverage LinkedIn to position themselves as thought leaders and attract their target audience by overcoming the problem with traditional sales approaches. Brynne is an expert in social selling, and particularly LinkedIn strategies.
Meet Charlie Riley, a VP of Marketing with 20+ years of experience, recognized as a top 50 marketing influencer. He emphasizes that internal marketing is vital, fostering collaboration and cohesion by cultivating a communicative culture within organizations – the glue for departmental unity and success.
Staci Firios is a 3x B2B CMO with over 25 years of experience in marketing and communications. She has worked with large, well-funded organizations and smaller, more agile B2B tech companies. Click through to learn her insights on creating the perfect buyer's journey without forcing them into a predefined funnel.
Tanya Stricker is the VP of Marketing for an enterprise B2B software company, CloudGen. With her extensive experience leading marketing teams in numerous SaaS companies, Tanya has become an expert in fixing broken marketing departments and building high-performance marketing teams.
Introducing David Howard, VP of Marketing at Buzzboard. With a background in demand gen and big data, David prioritizes getting things done in marketing with limited resources. He emphasizes the importance of backward planning, using abstracts as planning tools, and creating a matrix to identify content gaps.
Meet Bruno Trimouille, Litera's CMO with a software development and sales background, as he discusses merging the acquisition of twelve different brands in under two years into one transformation journey. Learn how aligning people, streamlining marketing, and using analytics are keys to their transformation success.
In this 4:01 video summary of the podcast interview, Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire discuss the importance of company culture. They talk about successfully creating a positive and supportive work environment that Tristan attributes to 50% of the business's success.
In this 3:39 video summary of the podcast interview with Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire, they discuss their unique marketing and sales approach. Shawn and Tristan emphasize the importance of establishing long-term relationships with partners (clients) rather than simply closing deals and moving on.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.