Read more about the article How to Keep the Trust Crisis From Killing Your Pipeline

How to Keep the Trust Crisis From Killing Your Pipeline

Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.

Continue ReadingHow to Keep the Trust Crisis From Killing Your Pipeline
Read more about the article How to Keep the Trust Crisis From Killing Your Pipeline

How to Keep the Trust Crisis From Killing Your Pipeline

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Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.

Continue ReadingHow to Keep the Trust Crisis From Killing Your Pipeline
Read more about the article (11:38 Summary Video) “Reclaiming Trust in an AI-Driven Marketplace”

(11:38 Summary Video) “Reclaiming Trust in an AI-Driven Marketplace”

Episode #208: In this 11:38 video, Lina Tonk and Efrat Ravid explore the startling finding that over 60 percent of buyers feel deliberately misled by sellers. They explain why AI cannot replace genuine human connection and why brands must combine in-person intimacy with AI-powered listening. Their perspective offers a dual approach to rebuilding trust at scale.

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Read more about the article The Ultimate Trust Builder: Why The Story Is Not About You

The Ultimate Trust Builder: Why The Story Is Not About You

Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.

Continue ReadingThe Ultimate Trust Builder: Why The Story Is Not About You
Read more about the article The Ultimate Trust Builder: Why The Story Is Not About You

The Ultimate Trust Builder: Why The Story Is Not About You

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Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.

Continue ReadingThe Ultimate Trust Builder: Why The Story Is Not About You
Read more about the article (3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”

(3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”

Episode #197: In this 3:33 video, Luna Shirley explores customer experience (CX) as a core growth lever. She highlights ROI Hunter’s investment in robust customer success teams that act as trusted partners. Luna shows how sharing best practices builds client confidence and drives referrals.

Continue Reading(3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”
Read more about the article Why Hypergrowth Shouldn’t Be Our Primary Goal

Why Hypergrowth Shouldn’t Be Our Primary Goal

Episode #197: Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.

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Read more about the article Why Hypergrowth Shouldn’t Be Our Primary Goal

Why Hypergrowth Shouldn’t Be Our Primary Goal

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Episode #197: Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.

Continue ReadingWhy Hypergrowth Shouldn’t Be Our Primary Goal
Read more about the article Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging customer experience (CX) as a competitive advantage. With insights from her diverse background that spans PR, sales enablement, and broad marketing leadership, Aleassa discusses how CMOs can elevate their role within the C-suite by championing CX and building deeper customer relationships.

Continue ReadingWhy B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage
Read more about the article Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

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Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging customer experience (CX) as a competitive advantage. With insights from her diverse background that spans PR, sales enablement, and broad marketing leadership, Aleassa discusses how CMOs can elevate their role within the C-suite by championing CX and building deeper customer relationships.

Continue ReadingWhy B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage