The Evolution and Future of Competitive AI Strategy in Modern Business

Episode #292: Jamie Thorpe, Chief Experience Officer & UK Service Line Leader for CX at Ipsos in the UK, shares how AI is reshaping customer experience, business growth, and competitive differentiation in modern organizations. He explains why companies must balance automation, personalization, and efficiency with authentic human connection and trust. He also outlines how organizations can align culture, leadership, and customer understanding to build stronger relationships in an increasingly AI-driven world.

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The Evolution and Future of Competitive AI Strategy in Modern Business

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Episode #292: Jamie Thorpe, Chief Experience Officer & UK Service Line Leader for CX at Ipsos in the UK, shares how AI is reshaping customer experience, business growth, and competitive differentiation in modern organizations. He explains why companies must balance automation, personalization, and efficiency with authentic human connection and trust. He also outlines how organizations can align culture, leadership, and customer understanding to build stronger relationships in an increasingly AI-driven world.

Continue ReadingThe Evolution and Future of Competitive AI Strategy in Modern Business

From Vendor to Peer: VoC Learning as Differentiation

Episode #286: Robert From, Chief Growth Officer at Rail Europe, explores how trust drives long-term growth in complex ecosystems. He explains why businesses must move beyond transactional models and align incentives across partners. By focusing on customer value and ecosystem alignment, companies can build a durable competitive advantage. His insights show how trust compounds over time to create sustainable growth.

Continue ReadingFrom Vendor to Peer: VoC Learning as Differentiation

From Vendor to Peer: VoC Learning as Differentiation

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Episode #286: Robert From, Chief Growth Officer at Rail Europe, explores how trust drives long-term growth in complex ecosystems. He explains why businesses must move beyond transactional models and align incentives across partners. By focusing on customer value and ecosystem alignment, companies can build a durable competitive advantage. His insights show how trust compounds over time to create sustainable growth.

Continue ReadingFrom Vendor to Peer: VoC Learning as Differentiation

(6:05 Q&A Video) “How Selling Certainty Builds Stronger B2B Relationships”

In this 6:05 video, Robert From explains why businesses must focus on selling peace of mind. He highlights how real value extends beyond products into customer confidence. This mindset applies across teams and partnerships. Companies that prioritize certainty create stronger and more durable relationships.

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LinkedIn ABM Strategy: Turning Target Accounts into Real Pipeline

Episode #278: Anthony Blatner, Managing Director, Founder, and CMO at Speedwork, explains how LinkedIn can transform ABM programs into a measurable pipeline. He outlines the importance of defining target audiences, aligning teams, and building dynamic account lists. He also discusses intent signals, persona targeting, and thought leader ads. These strategies help organizations reach buying groups and improve the quality of qualified leads.

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Faster Markets, Fragile Loyalty: The CX Wake-Up Call

Episode #273: Amita Gudipati, Chief Customer Officer at Renaissance Learning, explains why customer experience must be treated as a growth strategy. She shares how organizations can scale CX while maintaining meaningful human engagement. Her approach highlights structured voice-of-customer programs, segmentation, and ROI measurement. The discussion connects CX directly to retention, expansion, and long-term sustainable growth.

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Faster Markets, Fragile Loyalty: The CX Wake-Up Call

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Episode #273: Amita Gudipati, Chief Customer Officer at Renaissance Learning, explains why customer experience must be treated as a growth strategy. She shares how organizations can scale CX while maintaining meaningful human engagement. Her approach highlights structured voice-of-customer programs, segmentation, and ROI measurement. The discussion connects CX directly to retention, expansion, and long-term sustainable growth.

Continue ReadingFaster Markets, Fragile Loyalty: The CX Wake-Up Call

The New Sales Experience Model for Sustainable B2B Growth

Episode #270: Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms strategy and creates scalable growth. He also outlines how aligning teams, leveraging data, and focusing on real customer insights improve both conversations and outcomes. His approach demonstrates how modern CMOs shift from support roles to strategic revenue leaders.

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(2:37 Q&A Video) “Redefining Marketing to Drive Customer Experience Growth”

In this 2:37 video, Kamron Kunce explains how marketing is being redefined to include customer experience as a core function. He highlights how integrating CX into marketing changes priorities and strengthens growth strategies. He also shares why companies that fail to prioritize CX within marketing risk falling behind. His perspective shows how marketing is evolving into a broader, more impactful business driver.

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