Episode #221: Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He demonstrates how to strike a balance between today’s needs and both near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice.
Episode #221: Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He demonstrates how to strike a balance between today’s needs and both near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice.
74% of B2B buyers reject customer proof and 61% worry leaders are being intentionally misleading. The most important factor in whether companies do business with you is trust. Discover how making trust measurable can turn the trust crisis into your competitive advantage.
The Customer Voice Gap is the leading threat to any AI transformation strategy and overall ABM success. The world's leading consultancies agree: ignore it, growth stalls, innovation evaporates, and competitors seize the advantage. Closing the gap is the greatest path to sustainable success.
In this 2:32 video, Tarmo Van Der Goot warns against short-term decisions that drift teams off course. He explains how repeated small detours compound into months of lost progress. The remedy is to anchor every near-term move to long-term intent. If a choice does not align, leaders should either adjust the plan or pass it.
Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.
Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
In this 4:27 video, Cindy White urges leaders to replace one-and-done surveys with continuous listening. She recommends NPS and CSAT programs that reach beyond the buying committee. She also suggests reducing customer tax by offering value like alpha and beta access. It’s all about starting every internal discussion by tying the voice of the customer to the purpose.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.