Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.
Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.
Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.